Melanie Kansil is the CEO and co-founder of Customer Underground, an online platform dedicated to helping customers share information and businesses engage with customers.
In this In Her Shoes interview, Melanie shares:
- how businesses can now manage their client experiences better via social media
- lessons for small business due to online reviews
- evidence of improved service as a direct result of online reviews
- how to integrate social sites and social media into a business marketing plan
- advice for businesses that are NOT currently engaging online with their customers
Enjoy part two of this interview with Melanie Kansil!