Winning in a World Transformed by Social Technologies
A groundswell is rising among your customers. Are you ready? Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat. You can see it as an opportunity. Groundswell shows you how to turn the force of customers connecting to your own advantage. Join us on 20 October when Josh Bernoff, co-author of Groundswell is our guest for BOOKED for Lunch – Free webinars with the world’s leading business book authors and thinkers. Register now for this complimentary webinar.
BOOKED for Lunch Details:
Groundswell: Winning in a World Transformed by Social Technologies – National Webinar
| Date: | Thursday, 20 October 2011 |  |
| Time: | 12.00pm to 1.00pm AEST (Check your timezone.) | |
| Venue: | Webinar, from your home or office | |
| Price: | FREE Not able to attend? Complete your registration and a recording of the webinar will be sent to you after the live event. Note: You will need internet access to participate in this GoToWebinar. Call costs may apply if you do not use VoIP (Voice over Internet Protocol) Learn more about GoToMeeting. |
About the Author:
Josh Bernoff, Forrester ResearchJosh Bernoff is senior vice president, idea development at Forrester Research, and is responsible for identifying, developing, and promoting some of the company’s most influential and forward-looking ideas. Josh is the co-author of the BusinessWeek best-selling book Groundswell: Winning in a World Transformed by Social Technologies, a comprehensive analysis of corporate strategy for dealing with social technologies. Groundswell has won critical acclaim: Abbey Klaassen of Advertising Age picked it as the best book ever written on marketing and media, Amazon’s editors put it in the top ten business books of the year. |
About the Book:
Groundswell: Winning in a World Transformed by Social TechnologiesCorporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It’s an unstoppable groundswell that affects every industry yet it’s still utterly foreign to most companies running things now. When consumers you’ve never met are rating your company’s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li show how leading companies are gaining insights, generating revenues, saving money, and energizing their own customers. Whether you’re in marketing, research, support, sales, development, or even running the whole enterprise, there’s targeted advice here for you, backed up with real-world ROI to prove it works. Groundswell is based on hard consumer data and experience with dozens of companies, large and small, from Procter & Gamble to Ernst & Young to a tiny but wildly successful winery in South Africa. Hoping to learn how to take advantage of communities, blogs, wikis, Facebook, or YouTube? We’ve got lots of examples with proof they work. You can’t ignore this trend. Read Groundswell and learn how to ride the wave. There’s no going back. Order the Expanded and Revised Paperback copy from Booktopia today and save 39% off the retail price. Order your Hardcover copy of Groundswell from Booktopia today and save 39% off the retail price. |
Here’s what people are saying about Groundswell:
| “This book will rock your world, if social technology hasn’t rocked it already. It’s a tsunami of unstoppable force. Amazon, Procter & Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible.” — Scott Cook, Founder and Chairman of the Executive Committee, Intuit |
| “This is recommended reading for people in any kind of web marketing role.” — Guy Kawasaki |
| “The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play and learn, we’re starting to realise the value of those connections as well as the new communications and experiences those interactions lead to — the ‘human network.’ Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition.” — John T. Chambers, Chairman and CEO, Cisco Systems |
| “Internet-style communication tools change organisational communication completely, providing a means for workers to run organisations more effectively. Groundswell describes how this can happen in any organisation, focusing on the human issues, which is the hard part.” — Craig Newmark, Founder, craigslist.org |
| “Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject.” — Clark Kokich, CEO, Avenue A | Razorfish |
| “Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly — especially when talking to and supporting your consumers — is essential for business success.” — Cathie Black, President, Hearst Magazines |
About the BOOKED for Lunch Webinar SeriesThe BOOKED for Lunch webinar series are free lunch-time webinars that feature bestselling business authors and thinkers. Presented by the Australian Businesswomen’s Network and GoToWebinar these events are open to men and women who seek to expand their business education and to be inspired by thought leaders who will present new trends, big ideas and pose thoughtful questions. To participate all you need is access to the internet. So, book yourself in for the next Booked for Lunch series and get ready for some powerful food for thought. Read more about the BOOKED for Lunch webinar series. |
