Groundswell

A groundswell is rising among your customers. Are you ready? Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social networking sites like Facebook.

These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat. You can see it as an opportunity. Groundswell shows you how to turn the force of customers connecting to your own advantage.

This webinar looks at:

• What Groundswell is and how to tap into it using social media
• The 7 steps of Groundswell thinking
• Learn more about the social technographic ladder
• How crowd-sourcing gets things done
• The three ways to catergorise crowd-sourcing

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Comments from the audience:

“The webinar presented great information; it was very relevant to my situation. Excellent articulation by Josh.”

“I loved the humour and obviously the content was relevant, informative and interesting!”

“This was a really informative and engaging presentation.  I feel I have some great points to pass on to management on why we need to identify where we sit on the technology ladder and how we can get started. Can’t wait to read the book and spread the word.”

“I liked the tone of the webinar – relaxed and casual, sort of chatty. The speaker was obviously relaxed and confident about the subject matter and that came across to make this a pleasant experience.”

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