Like many small businesses I started my first business ‘on a wing and a prayer’, i.e. with no real strategy. In fact, I don’t think I did a business plan until I was a few years into business. That probably explains why the first couple of businesses were less like doing business and more like, um, chaos. Today I tend to plan – a lot. I’ve learned that if I work on the big picture – the vision and strategy, before I embark on the tactics, I get better results. Not surprisingly, things tend to come together far more easily when I have the strategy in place.
Whether you’re just starting out in business, or are an experienced businesswoman, a good strategy is essential to your business success. In an article titled: The ABCs of Business Performance (published in June 2009) Susan Wareham McGrath outlined the keys to figuring out where you want to go and getting there… She had us ask: Where are you now? Where do you want to be? How are you going to get there? Simple, no? But most of us take the ‘Aim, ready, shoot’ approach to business. Time to step back and put some strategy in place. On 19 August Susan Wareham McGrath will take us through the essential steps to plan, build and measure the success of your business strategy at the Get Strategic webinar, sponsored by GoToMeeting Corporate. I hope you’ll join us. Suzi
