YouTube is by far one of the most powerful search engines on the Internet.
Most people don’t see it as a search engine, but that is exactly what it is. Search on Google for any keyword and without fail, it will return listings of videos on YouTube. This is the reason why YouTube is so important for your business. A search on YouTube will show many businesses that are creating strong connections with their fans and potential clients. YouTube is also a social networking site. Most people forget this, but by forming friends and subscribers to your YouTube Channel (where all your videos are), your videos are automatically displayed to them whenever they log in. Another advantage? You can embed your YouTube videos into the pages of your website. This shares the search engine love around even more!
So what do you say in your YouTube videos?
Unlike Facebook, you can have more than one YouTube account. This means you can create a personal account, a business account and even product and topic specific accounts. Keep your videos short (just a few minutes), friendly and give great value content. Always, always ask people to leave comments, both in the video and the description you put of the video. Your intention is to get people to interact with you.
Ideas for YouTube video topics:
- A to Z on your topic. For example, I could do one video on A for autoresponders, B for branding, C for Clarity… Get the idea?
- Frequently asked questions
- Book review of the week
- Interviews
How to get your YouTube videos to rank high on search engines
This is not as hard as it looks. Simply because so many people do it poorly. My friend, Gideon Shalwick has made a great video (on his YouTube Channel) on this topic which is short, sweet and easy to follow. You can view it here (tell him I sent you).
Handy tips:
- Use popular keywords in your heading, description and tags
- Start your description with your website url, including the http://
- Make your video worthwhile to watch so that people will refer it to others
There’s heaps of other tricks, but if you stick with these for every video you create, you’ll be way ahead of everyone else. Access more online marketing tips in the free 21 Easy Ways to Market Your Business Online eBook. Just fill out the webform below to receive immediate access.
