Cat Matson talks to Annabel Gurwitch who is an accomplished actress, comedian, author, writer for NPR and the NY times, as well as the author of I See You Made An Effort.
In this humorous interview, Annabel asserts that today, there is no longer a template for aging. Taking into account that many women are re-inventors (herself being one as she blossomed from an actress into an author), her book asks the seminal questions: What do we do at this point? How do we age? How do we see ourselves as we age? How do others see us as we age? Interestingly, it is pointed out that the majority of entrepreneurs in America are women between the ages of 40 and 60, who start their business from their own home.
The consummate comedian, Annabel expresses her resent at the phrase: aging gracefully. Instead, Annabel advocates aging with a vengeance. Annabel provides advice to those wishing to age with a vengeance: forget sleeping, and exploit social media because by drawing on your social networks, it’s a great way to find people who are interested in your products. In this video:
- Why aging gracefully is too sedentary and why she chooses to age with a VENGEANCE.
- Using social media to find people interested in your products
- Being creative and inventive
- How Annabel has used social media to aggregate audiences from different aspects of her career
- What about aging makes her angry
Cat Matson is the CDO of City of Brisbane.