Google Plus is the newest large player on the social media scene, and you do need to pay attention to it, despite the fact that it doesn’t have as many users as the other big players. Based on recent stats, Google Plus has about 100 million users worldwide — significantly less, for example, than Facebook’s 950 million. But it’s Google! And Google, the world’s largest search engine by far, is increasingly relying on social queues for organic search engine results.
Additionally, Google Places is integrated with Google Plus.
If you have a physical location, if you have a shop, make sure that your Google Places listing is correct and current, because when somebody is searching for shops in their local area, the pins should come up on a local map.
Google can learn more about you — because Google will then start returning search results that are more relevant to you, based on your browsing history.
One reason why many people aren’t using Google Plus yet is because it doesn’t have the same feel as Twitter, and Facebook, and LinkedIn – but that’s not the point. The point of being on Google Plus is to easily share information , and so that Google can learn more about you — because Google will then start returning search results that are more relevant to you, based on your browsing history. I recommend that you set up your Google Plus account and just watch. You don’t necessarily need to be active there yet, but just watch. If you are posting content across Facebook, then you can do the same thing in Google Plus and start to build a profile. As the Google Plus algorithm starts to influence search results more and more, you’ll be ahead of the game compared to the people who are avoiding Google Plus.
