Regardless of what industry you are in, there is probably a trade show that you could be involved with. But how useful are trade fairs for small business? Robert Gerrish and Valerie Khoo discuss with host Suzi Dafnis.
In this episode of The Venture, we discuss:
- How useful are trade fairs for businesses (specifically small businesses)?
- What types of fairs are most suitable if you’re a small business?
- How to promote stalls and techniques for getting people to stop and talk
- What not to do at trade shows, what doesn’t work
- How do you follow up?
