In this post, I’m going to present an example of a blog campaign we did called 30 Days to a Great Career. On every day of the month, we posted a new career tip on our blog – 30 posts. Now, that’s quite a bit of writing, but luckily we work with a team of bloggers, all of whom are members of the Australian Businesswomen’s Network, and we said, “OK, the focus is going to be career, so for the month, who would like to write, and about what?” We ended up topics about resumes, self-promotion, negotiation, transitioning from old jobs, etc.
Then we picked the final topics for the blog campaign, allocated them to different bloggers and gave them a schedule.
You may be thinking, “Well, I don’t have a team of bloggers.” But that’s beside the point. If you set your time-limited blog campaign promotion ahead of time, you can plan out the content creation in advance and make sure it’s all ready for the promotion.
We also broke down our 30 Days to a Great Career campaign schedule into different social media platforms. For instance, we would create a little calendar for our weekly activities, and we would fill it in and say, “Well, on the first week we’re going to do ‘XYZ’ in Facebook, in Twitter, on our blog, etc.” This allowed us to continue the campaign over the whole month without becoming overwhelmed by it. Have you implemented a time-limited blog campaign before? Share your successes and learning from the experience by commenting below.
