Thought Leadership: Seven Steps to Building a Better Brand

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Today’s economic climate demands that companies have a strong brand base in the fierce competition for consumer dollars. Many companies lack a solid brand that stands out from the crowd. Public Relations veteran consultant Craig Badings explores the concept of a brand and the importance of thought leadership in his new book Brand Stand: Seven Steps to Thought Leadership.

Craig is our guest on 4 November. Join us to hear Craig discuss some of the hard questions he asks leaders:

  • What does your brand stand for?
  • Do you have an original point of view?
  • Does your brand hold a position that differentiates you from your competitors?

We’ll look at Craig’s step-by-step process to a thought leadership position and how to take it to market.  

Your Speaker:

Thought Leadership – 7 Steps to Building a Better Brand – National

Craig Badings – Author

Craig Badings has over 20 years experience advising major corporations and senior executives in Australia and South Africa, providing counsel on thought leadership, issues and crisis management, media relations and profile management across the financial and professional services, biotech, property, FMCG, telecoms, IT and government sectors. He is the author of Brand Stand: seven steps to thought leadership. Read more about Craig

Event Details:

Thought Leadership – 7 Steps to Building a Better Brand – National

DATE: TIME: VENUE: PRICE:Thursday, 4 November 2010 10.15am for 10.30am – 11.30am AEST Your home or office. ABN Members: $0 – FREE StartUp Members: $39 Non-Members / Community Members: $59(*members: login to get your member discount.)Not a member? Join now and save all year.

Note: You will need internet access and a headset with microphone. Fee includes tuition. Call costs may apply if you do not use VoIP (Voice over Internet Protocol).   What is a webinar? A webinar is a web-based seminar. To participate you will need high-speed internet and a USB headset (with microphone). Instructions will be sent to you on receipt of your registration.   Not a member? Join today and you save hundreds of dollars each year on workshops designed to help you be more successful as a businesswoman. Membership is less than $1 a day! Learn More about Membership Now   Is this event right for you? This event is suitable for women who are managing a business and those who are in the Growth stages of business. Register through our secure online shopping system. Upon registration you’ll receive confirmation of your attendance. If you have any questions you can send us an email or, call 1300 720 120. If you are a member, remember to login to get free entry.

About the Author

HerBusiness (formerly Australian Businesswomen’s Network) is a membership community that provides education, training, resources, mentoring and support for women business owners.