“From day one, my mission has been clear — to make outsourcing ethical, empowering, and sustainable.”
Back in 2009, Kristy Smith of Virtual Elves was working in a corporate role, raising two young children, and searching for a better way to work — one that offered balance, purpose, and flexibility. Kristy wanted to create a business built on trust, care, and genuine relationships.
That’s how Virtual Elves began.
Today, Kristy connects Australian businesses with skilled virtual assistants in the Philippines, helping them reclaim time, create calm, and focus on what truly matters. Her commitment to long-term relationships and ethical work practices has allowed many of Kristy’s VAs and clients to grow together over the years.
Kristy’s journey from corporate professional to outsourcing pioneer began with a simple realisation — small business owners were burning out under the weight of “doing it all.”
Combining her background in operations and leadership with a deep understanding of business systems, Kristy built Virtual Elves to offer a smarter, more human way to scale.
Since 2009, the company has connected hundreds of Australian entrepreneurs with skilled, values-driven Filipino virtual assistants, helping them streamline operations, delegate with confidence, and find more balance.
“I believe this network is truly invaluable for anyone serious about growing their business. If you are seeking inspiration, collaboration, and real growth, HerBusiness is where you want to be!”
Kristy has been a member of the HerBusiness Network since 2020, and is the 2026 HerBusiness Member of the Year.
Kristy really embodies the spirit of the HerBusiness community. She consistently shows up. She takes action and implements. She’s a connector, a contributor, and a champion for others. Her business has seen incredible growth. She’s stepped into the spotlight with courage, as a finalist — and winner — across several award categories. And she leads with boldness.
Learn more about Kristy and Virtual Elves.
