Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Karen Post, an international branding and marketing expert and author of Brand Turnaround: How Brands Gone Bad Returned to Glory… and the 7 Game Changers That Made the Difference.
Listen to this herBusiness interview with Karen Post to learn:
- How Brand Turnaround came about and the definition of a brand
- 7 steps to take when your brand is in trouble
- The steps a leader should take when required to step up
- A quick test to see if you look too much like your competitor
- How to build brand equity so that clients stay loyal
- How to stand out in the consumers’ mind
