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Kris Lloyd of Woodside Cheese Wrights discusses the growth of her artisan cheese company, and what she refers to as “meaningful growth”. She states meaningful growth not in revenue or profit growth, but in the style of product that will give back excellent return to your company. In this interview on the herBusiness podcast, Kris expresses the importance of being hands-on and instilling traditional methods in producing cheese to further expanding her business. She states that providing high quality products allows growth and helps differentiate her business from others in the industry. This creates a vibe that will continue to excite buyers. Kris emphasises the importance of having the confidence with ones ideas and having a positive outlook that will provide selling points to your company. She brings to light that “you are your own limit” when growing and starting a business. Continue to think and grow to reach your full potential. Kris suggests these factors for not only your business success, but also your personal achievements.
Listen to this herBusiness interview with Kris Lloyd to learn:
- Why “meaningful growth” is an important business goal
- The importance of collaboration within the industry
- Why awards are an important part of business strategy (or “bench marking”)
- How to use Social Media as a powerful tool and a way to raise awareness
- Why keeping confidence and a positive outlook is a selling point
- Why the location of your business doesn’t matter
- The importance of listening and to continuing to learn
