Posse is a community marketing system that helps better stores and better customers find each other. Posse allows businesses to expand their fan-base through recommendation by their best customers, relying on social media technology as the medium.
So how did Rebekah Campbell use technological innovation?
A new eBook from the Australian Businesswomen’s Network profiles Rebekah Campbell, sharing how she has used social media technology to forge new paths in business and how she thinks small businesses can leverage technology to their benefit.
“There are many ways for a business to grow its customer base, such as spending a fortune putting advertisements in the newspaper or radio, or running ‘daily deals,’ only to be bombarded by bargain hunters who won’t return. We’ve found an alternative: good businesses have a powerful untapped resource – their fans” says Rebekah.
Rebekah explains how Posse has already utilised new social media technology, including QR code scanners, iPads and smartphone apps to reach a wider audience, and is now moving onto other platforms like WordPress. Rebekah also shares her favourite social media technology and platforms, and what she considers to be the most important tech tools to business success. Read what Rebekah Campbell and other successful Australian women business owners had to say about their use of technology to innovate and forge business success. Download the free Innovation Secrets eBook now.
