The power of Google+ in personalised search

Facebook, Twitter, LinkedIn, Instagram, Pinterest and other social media platforms offer effective ways to market your business. So given that you’re probably busy enough with social media, why should you consider stretching your time and resources to include Google+?
 
Google+ is Google’s social media platform but it’s also more, much more!
Google+ is a social layer than extends across Google services like YouTube, Gmail and Google Search. 
 
Once established, your public Google+ profile connects you across Google services and becomes your personal brand in the Google online space.
 
A key additional benefit for business owners who work hard to get precious web traffic from Google is that by using Google+ to tap into the power of personalised search, your Google+ posts can show up in the Google search results. Yes, that’s right. Through Google+ you can get increased visibility in Google search results without having to spend money on paid search ads or search engine optimisation services for your website.
 
What is personalised search?
Personalised search in Google means that search results are customised to the person searching. Through personalised search different people who search for the same keyword will see different search results.
 
The power of Google+ in personalised search
Due to personalised search if you have a Google+ profile or business page, you can influence the search results of people who have added you to their Google+ Circles. By influence, I mean that your Google+ posts can appear high up in the search results. Even higher up than your carefully optimised blog articles and web pages. 
 
Yes, you read correctly. A social media post can outrank your online content.
 
Wow, right! Knowing how hard it can be to rank in Google, doesn’t this seem like a much easier way? 
    To find out more about how you can make personalised search in Google work for you, along with how to set up a professional Google+ profile, build your Google+ network and more, attend the Google+ for Small Business webinar on 14 October. This webinar is presented by Melinda Samson! Get more information, here.