Patricia Boehler was working long, night hours as a nurse when she realised she wasn’t doing what she wanted.
What Patricia wanted was to take care of people that were not actually sick.
She combined her beauty background with her nursing skills and created Dermal Essence, a boutique salon offering skin and body rejuvenation treatments.
Patricia’s thoughts on running her own business:
“What I enjoy most is the information I can relate to my clients how to care for their skin and health from the inside to the outside. I like wring blogs and newsletters.”
What Patricia Wishes She Knew When She Started
- Learn all you can about accounting
- Never take your eyes off the cash flow
- Be prepared to stay up to date with education
Patricia’s Advice to Potential Business Owners
“Be prepared to work smart and set parameters to keep your personal life healthy and happy.”
Skills Patricia Recommends for those Starting Out in Business
Understanding cash flow – always put money aside for yourself.
She recommends taking a small business course to understand what this means.
Patricia’s ideal business would have a manager that runs the day-to-day business while she consults on a part-time basis and directs the marketing.
A problem that being a HerBusiness Network Member has solved for Patricia:
“HerBusiness Network has helped me to gain clarity on my ideal client after doing the Ideal Client workshop.”
Patricia’s favourite entrepreneur is Arianna Huffington, CEO at Thrive Global. She admires Arianna’s outlook on life about mindfulness. Arianna is also her favourite ”flat shoe advocate”.
This post was authored by Hannah Stanley. Hannah is completing a journalism internship at HerBusiness. She studies journalism and electronic media at the University of Tennessee in the United States.