If your business is not using Facebook you may be missing out on one of the best available tools for generating website traffic, engaging with your customers, leveraging SEO opportunities and disseminating information to potential customers. At HerBusiness we have... read more

How you present yourself on social networks matters. Your online presence should, ideally, be consistent with your offline branding – and the ‘voice’ of your presence on social networks in line with how you want to be perceived professionally.... read more

Are you an anti-social social networker? While social networking (and your participation in it) could have me assume that you want to connect with others and be social — what’s the best way to approach social networking if you... read more

Have you ever tried to work with others to coordinate a meeting, a project or an event (or even a social night out) and got caught in a horrible email spiral between many people. You don’t know which email... read more

In their book Groundswell – Winning in a World Transformed by Social Technologies, the authors present the ‘Social Technologies Ladder’ model which classifies people according to how they use social technologies. This model is highly relevant to business owners... read more

Welcome to Day 4 of 30 Days of Social Media.  Today we look at 7 ways to be social using social media. When it comest to being social with social media I have found that the best results and... read more

While we only have 140 characters per tweet, that is more than enough for us to connect with our community, to generate conversations, to research, to listen – If we use the characters well.   START HERE: Listen to... read more

When we talk about social media some people think we’re talking about Facebook, Twitter and other social networking sites. Social networking sites are just one aspect of social media. Social media is a whole lot more. But is ‘this... read more