Social networks are a great place to find groups with whom to network face-to-face, as well as online. But, how do you find networks and networkers relevant to your needs? Today’s lesson is from Brooke Simmons, Managing Director of... read more

How relevant are online networks to your business?  And, how do you know if social media use is right for your business? Today’s guest contributor Denise Tung tackles these questions and provides some solutions. And, she introduces us to... read more

How personal should you be online? Do we care what you had for lunch? It depends. In today’s 30 Days of Social Media lesson guest contributor Valerie Khoo gives us an insight into the right balance of personal and... read more

If your business is not using Facebook you may be missing out on one of the best available tools for generating website traffic, engaging with your customers, leveraging SEO opportunities and disseminating information to potential customers. At HerBusiness we have... read more

How you present yourself on social networks matters. Your online presence should, ideally, be consistent with your offline branding – and the ‘voice’ of your presence on social networks in line with how you want to be perceived professionally.... read more

Are you an anti-social social networker? While social networking (and your participation in it) could have me assume that you want to connect with others and be social — what’s the best way to approach social networking if you... read more

Have you ever tried to work with others to coordinate a meeting, a project or an event (or even a social night out) and got caught in a horrible email spiral between many people. You don’t know which email... read more

In their book Groundswell – Winning in a World Transformed by Social Technologies, the authors present the ‘Social Technologies Ladder’ model which classifies people according to how they use social technologies. This model is highly relevant to business owners... read more