A newborn baby has only two innate fears; falling and loud noises. Every other fear over our lifetime we learn. What’s interesting is when we question, “Is this fear beneficial?” As humans we are wired by default... read more
Learn what a manifesto is, why some of the best manifesto examples come from the business world, and how to use a manifesto to very specifically separate you from the competition. This 5-tip guide will help you create an... read more
Click to download the interview Social media marketing is a new and rapidly-changing frontier, and businesses that can quickly interpret and respond to community feedback will be a big step ahead. Georgie Summerhayes is the CEO of BrandData, a... read more
I recently attended an event at Frost Collective to listen to branding guru Tom Donald give a talk entitled ‘The Problem is You’. Witty and incisive, Donald’s talk drew on a couple of decades of experience working with clients... read more
Marketing has gone mobile, and if you’re not adjusting your business plan accordingly – you’re missing out. The ‘third screen revolution’ game changer has taken over, and along with it comes a wide and dynamic range of opportunities for... read more
I recently attended Dreamforce, a kind of love-in for people using a particular CRM, Salesforce – you might have heard of it. Anyway, one of the presentations was by read more
In basic terms, the Content Octagon is a summary of the content “universe” as we see it. It sums up all the big things you need to think about to develop a holistic and effective content strategy. This guide... read more
The ‘marketing mountain’ is a specific process used to move your ideal client from not knowing anything about you, to being a loyal and happy customer. This worksheet explains the marketing mountain, and shows you how you can make... read more
Do you want to find and capture your best content ideas? Well there’s a good chance that you’re already sitting on gold ideas in your head that you haven’t yet packaged as good content. This cheat sheet will light... read more
We all know that email marketing can get you new leads. But how do you turn those leads into real life customers? Email marketing can be an extremely powerful strategy for creating loyal, happy, engaged customers right from the... read more
The greatest email marketers truly know how to construct and deliver emails that sell; they habitually deliver communications that get results. This guide gets you acquainted with the habits that legendary email marketers worldwide use…and shows you how you... read more
