Claire Hatton is the Industry Leader for Travel, Government and Local Business at Google Australia/NZ.
In this In Her Shoes interview, Claire discusses:
- the benefits of moving online for small business
- the importance of optimising online opportunities
- tools that you can use to be found by online shoppers
- how to measure results (google analytics)
- google tools available for small businesses
- mobile targeting
Enjoy part two of this interview with Claire Hatton!