Online Marketing and Measuring for Success with Google Tools

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Claire Hatton is the Industry Leader for Travel, Government and Local Business at Google Australia/NZ.

In this In Her Shoes interview, Claire discusses:

  • the benefits of moving online for small business
  • the importance of optimising online opportunities
  • tools that you can use to be found by online shoppers
  • how to measure results (google analytics)
  • google tools available for small businesses
  • mobile targeting

Enjoy part two of this interview with Claire Hatton!

About the Author

Claire Hatton is an Industry Leader for Google Australia and NZ. She leads a team of industry experts to help local businesses, government and the travel industry make the most of their presence online. Claire came to Google in March 2007 with extensive experience across Asia in the travel and...