Alycia Edgar (Coastal Accounting), Valerie Khoo (Sydney Writers’ Centre) and Cat Matson (catmatson.com) attended the 2012 South by South West Interactive Festival (SXSW), the world’s greatest geek-fest and hub of what’s new in technology, new media and business thinking. In these three short video interviews they share with us highlights of their learnings from the first two days of the conference. Watch to hear:
- Why giving away your content is a great way to sell paid services.
- When startups should be prepared to change direction, but not vision when business is not working
- How the benefits of networking at large conferences can outweigh structures seminar sessions
- Why you don’t need a perfect product to launch a business
Enjoy these videos and visit our website for inspiring audio and video interviews with businesswomen.
