BoomVox, managed by Melanie Kansil, is a mobile platform that allows brands to engage customers in real time. Using BoomVox, businesses can upgrade sales, service and customer retention. The product leverages social media, enabling brand advocates to spread the word.
How did Melanie Kansil use social media technology to build a successful business?
A new eBook from the Australian Businesswomen’s Network profiles Melanie Kansil, sharing how she has used social media to forge new paths in business and how she thinks small businesses can leverage other technology to their benefit.
“Technology is at the heart of our business: our core product, BoomVox, is an innovative new product and one based on mobile. Our goal is to use technology to better connect businesses and customers, since more and more consumers are turning towards their mobile devices as the way to share and consume information. BoomVox is riding this wave, providing a way for customers to share their views with brands, and to share what they love about brands with their friends via smart phones and social media,” says Melanie.
Melanie also shares her favourite tech tools and what she considers to be the most important technology to business success. Read what Melanie Kansil and other successful Australian women business owners had to say about their use of technology to innovate and forge business success. Download the free Innovation Secrets eBook now.
