JoElla Marketing Director and ABN Member Megan Barrow was recently featured on online business news site Smart Company, discussing how individuals should represent their brand. According to Megan, in order to be a successful ambassador for your brand, “if you are being true to your authentic self, the business should be aligned to who you are as a person.”
“Get rid of the jargon and all the industry talk.”
Megan also stressed the importance of online mediums in exposure for your company.
“Make sure your online profile has a back story alongside your business message, and relate all of your social media and blog posts in some way back to your business.”
About Megan Barrow
Megan draws on her 15-year background in administration and marketing when JoElla Marketing was founded. Megan seeks to create excitement in businesses about communicating with client’s trough social media platforms, and the benefits from that. She is also a herBusiness blogger for the Australian Businesswomen’s Network. Learn more about Megan Barrow in her ABN profile.