Is your website underperforming, but you don’t know why? Could it be that the copy on your site is not effective in reaching your business goals, but you’re not sure what changes to make? This Masterclass on Effective Website Copy is perfect for any business owner who knows their website could have more oomph — but isn’t sure where and how. By reviewing three member websites, Belinda Weaver of Copywrite Matters will show you:
- The copywriting “must haves” on your website
- How to make your web-copy more readable and engaging
- How to improve your appeal to search engines (without compromising your brand)
- What your website copywriting might be missing to help you convert customers
- Where you can cut the fat from your web-copy to keep your reader interested
Belinda won’t cover website design specifically, though she may make a few suggestions. Just don’t tell your web developer they came from a copywriter!
Submit Your Website for Review
If you would like your website to be reviewed during the live webinar, complete the form below. NOTE: While Belinda will only be reviewing a small number of websites, business owners will be able to pick up excellent copywriting tips to help them improve the performance of their website. The best advice will come from reviewing websites that aren’t performing. For example, if they are not getting the amount of enquires/leads wanted, but the owner doesn’t really know why. The critiques will not be “tear-em-down” or rude, but the owner should have an open-mind and be prepared to listen to some constructive advice on copywriting.
What is a Masterclass?
Masterclasses are small-group sessions that focus on specific member issues and offer practical advice in a hands-on way. Masterclasses are one of the many benefits of Growth Membership and are often conducted by other Growth members who are experts in an area that is needed and wanted. Event Details:
Masterclass: Effective Website Copy – National Webinar
| Date: | Wednesday, 14 December 2011 | |
| Time: | 10.15am for 10.30am – 11.30am AEDT (Check your timezone.) | |
| Venue: | Webinar, from your home or office | |
| Price: | Growth Members: FREE |
Your Speaker:
| Belinda Weaver, Copywrite Matters Belinda is a professional marketing copywriter who confidently walks the line between writing effective online copy and creating an engaging online brand. Belinda knows what it takes to make a big idea happen. She uncovers your brand voice and selects the right combination of words to make your target market STOP on your website and come back for a second look. Read more about Belinda Weaver. |
