My Connection Statement

 I help copywriters create businesses they LOVE to work in.

Whether it’s aspiring copywriters looking to quit their day jobs or working copywriters looking to grow and scale their income, I have courses and coaching that build their skills and confidence – as a copywriter and a business owner.

About Me - My Biography

I left the corporate world to become a freelancer copywriter in 2010. I had never considered working for myself but now I can’t imagine anything different.

My career shifted from IT to Marketing and then to copywriting. I love the construction of effective copy and after many years as a freelancer, working with clients to push their marketing into the spotlight, I began teaching others how to write profitable copy.

Via content, courses and coaching I give people the skills, the confidence and the support they need to write copy that charms, connects and converts.

You get better results with the right words. It’s that simple.

Visit to improve the way you write.

My Expertise

Copywriting and marketing really are my thing. I LOVE digging into the psychology of why people buy and how I can influence different outcomes with different choices of words.

After working as a marketer, I realised that copywriting was something I could do as a career. Not only a career but I could leave my corporate job and work for myself. Just imagine! It has opened up doors to so many new experiences and pushed me much further than I could have imagined.

After being a successful freelancer for many years, I now teach others how to write copy that charms, compels and converts.

I also coach aspiring and working copywriters on how to build a profitable business around their craft with support from strong processes and systems that help them have more time, choice and freedom.

My Passions

When someone experiences an AHA moment or just feels more confident approaching the task of copywriter, I get all the feels.

That’s my passion.

My life passions are my two kids and my pug, Fenris. And husband. That’s not the order of preference by the way.

My hobbies are hiking, rock climbing and learning the ukulele.

My Interests

Reading, Dr Who, good music, Dr Who, interesting food, time with family and friends, Dr Who, great wine, yoga, my pug dog, Fenris.

How I Can Help Other Members

Whether you write your own business copy or you have in-house copywriters, I have free and paid copywriting courses and downloads that can help you brush up your skills. You might learn the tip that takes your copy from average to excellent!

Grab some free stuff to get started…

Dig into my free copywriting mini-course. Just three lessons with bonus worksheets >>


Why I Became a HerBusiness Member

I continue to get fantastic value from my membership. I love the educational content available – a webinar or download always seems to crop up when I need it most. I also find the network, from Suzi out, to be supportive and generous. I love associating with and learning from successful women!

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