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Profile picture of Belinda Weaver

Belinda Weaver

Copywrite Matters
Branding & Marketing

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  • belinda@copywritematters.com

My Connection Statement

I help people write copy that makes them money. Whether it’s aspiring and working copywriters or business owners who write their own copy I have courses, coaching and mentoring that helps develop copywriting skills and confidence.

About Me - My Biography

I left the corporate world to become a freelancer copywriter in 2010. I had never considered working for myself but now I can’t imagine anything different.

My career shifted from IT to Marketing and then to copywriting. I love the construction of effective copy and after many years as a freelancer, working with clients to push their marketing into the spotlight, I began teaching others how to write profitable copy.

Via content, courses and coaching I give people the skills, the confidence and the support they need to write copy that charms, connects and converts.

You get better results with the right words. It’s that simple.

Visit copywritematters.com to improve the way you write.

My Expertise

Copywriting and marketing really are my thing. I LOVE digging into the psychology of why people buy and how I can influence different outcomes with different choices of words.

After working as a marketer, I realised that copywriting was something I could do as a career. Not only a career but I could leave my corporate job and work for myself. Just imagine! It has opened up doors to so many new experiences and pushed myself much further than I could have imagined.

After being a successful freelancer for many years, I now teach others how to write copy that charms, compels and converts.

I teach aspiring and working copywriters how to build a successful business around their craft with support from strong processes and systems that deliver an exceptional customer experience.

I show business owners that writing their own copy isn’t as hard as they might think.

My Passions

When someone experiences an AHA moment or just feels more confident approaching the task of copywriter, I get all the feels.

That’s my passion.

My life passions are my two kids and my pug, Fenris. And husband. That’s not the order of preference by the way.

My Interests

Reading, Dr Who, good music, Dr Who, interesting food, time with family and friends, Dr Who, great wine, yoga, my pug dog, Fenris.

How I Can Help Other Members

Whether you write your own business copy or you have in-house copywriters, I have free and paid copywriting courses and downloads that can help you brush up your skills. You might learn the tip that takes your copy from average to excellent!

Grab some free stuff to get started…

Register for the Daily Draft. Super short, daily emails that will improve the way your write copy >> http://copywritematters.com/get-daily-draft/

Dig into my free copywriting mini-course. Just three lessons with bonus worksheets >> https://copywritematters.com/register-free-copywriting-course-2/

 

Why I Became a HerBusiness Member

I continue to get fantastic value from my membership. I love the educational content available – a webinar or download always seems to crop up when I need it most. I also find the network, from Suzi out, to be supportive and generous. I love associating with and learning from successful women!

My Member to Member Offer(s)

A copywriting course for business owners on its way! I’ll be offering lesson 1 to HerBusiness members, for free!

My Articles

  • Make Time For Networking
  • Save Your Place in Belinda Weaver’s Copywriting Masterclass
  • Expert copywriter Belinda Weaver shares her skills and builds connections with new HotCopy podcast
  • 6 easy content ideas for your company newsletter
  • 10 great content ideas for your company newsletter
  • Does Your Email Marketing Hold On Too Tight? Let People Unsubscribe!
  • EOFY Copywriting Check: Are You Speaking the Same Language as Your Customers?
  • 3 Business-Changing Takeaways from Copyblogger’s Authority 2015
  • Ramp Up Your Social Media Personality (without getting too personal)
  • 3 Surprisingly Simple Steps to Crazily Clickable Blog Headlines
  • Writing SEO Meta Tags that Get Your Blogs Read
  • Beginners Guide to Writing SEO-friendly Blog Posts
  • Skyrocket Your Social Media Engagement in Just 5 Minutes a Day
  • Create a Content Bonanza (from Just One Blog Post)
  • What Kind of Business Do You Want: Entrepreneurial or Lifestyle?
  • The Foolproof Way to Find Marketing Benefits (Your Customers Actually Care About)
  • 5 Simple Editing Tips that Turn Your Flabby Marketing into a Lean Mean Sales Machine
  • Your EOFY marketing must-check list
  • An Easy to Use Template for Writing Testimonials
  • Are Big Brand Clients Right for Your Business?
  • Stop thinking about keywords: Start building a tribe
  • 5 Tricks to Find Your Brand’s Own Uniqueness
  • 5 Tricks to Find Your Brand’s Own Uniqueness
  • Are you setting yourself up for daily failure?
  • The Most Powerful Word in Marketing
  • Startups Guide to Website Copywriting (you can be proud of)
  • Jargon Busting: Is Your Marketing Pushing Your Customers Away?
  • Belinda Weaver and Her Puppy Pugalier, Fenris
  • 3 Easy Steps to Let the Hot Air Out of Your Marketing
  • 7 Steps to Giving Your About Page a Much-Needed Makeover

Featured Members

  • Featured Member: Tracy Buchholz

    HerBusiness

    5th July, 2017

    Being able to turn a beloved passion into a viable business is a dream that many of us share, and Tracy Buchholz has achieved this dream with her business Layered Creations. Her interest in sewing, embroidery, and quilting started... read more

  • Featured Member: Maria Anderson

    HerBusiness

    1st February, 2018

    Maria Anderson has 20 years of marketing experience and is a certified practicing marketer with the Australian Marketing Institute. She has a Bachelor of Business in Marketing, a Financial Services Diploma, and a Certificate IV in Training and Assessment.... read more

About herBusiness

Celebrating 20 Years!

HerBusiness (formerly Australian Businesswomen’s Network) is a membership community that provides education, training, resources, mentoring and support for women who want to:

  • Grow their businesses
  • Connect with other business owners and expand their network
  • Learn from world-leading role models and experts
  • Be inspired and encouraged through every stage of their growth, from the startup phase to established business and beyond
  • Create the business and life they love

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