Babyology, managed by Mandi Gunsberger, CEO and founder, is an online resource for parents, providing information and reviews on products and services for them and their children. It has a large online and social presence with over 33,905 Facebook fans and 4,485 Twitter followers.
So how did Mandi Gunsberger use technology to innovate her business?
A new eBook from the Australian Businesswomen’s Network profiles Mandi Gunsberger, sharing how she has used social media to forge new paths in business and how she thinks small businesses can leverage technology to their benefit.
“All the systems we use are what is most important to the success of the business. Since all our third party tools are connected in some way, they make the staff more efficient and productive. If we realise something is not quite working for the staff, we look at our processes and make a change to ensure everything runs smoothly,” says Mandi. “The use of all these tools with our remote workforce means that all staff can access the same documents at the same time, which makes everyone more productive,” she affirms.
Mandi explains the different cloud-based technology platforms Babyology uses in its remote workforce and how they promote increased productivity and efficiency. Mandi also shares her favourite technology and what she considers to be the most important tech tools to business success. Read what Mandi Gunsberger and other successful Australian women business owners had to say about their use of technology to innovate and forge business success. Download the free Innovation Secrets eBook now.