What makes a good leader? According to Karen Matthews, former CEO of Ella Baché and founder of Inside Out Leadership it takes passionate dreams, a visionary approach and great communication. I’ve known Karen for a number of years and first saw her speak when she accepted a Telstra Business Women’s award a few years back. More recently (the last two years) we’ve connected at our gym. We’re both a little bit into our CrossFit training and have spent many hours sweating it out and having a great laugh. I admire Karen’s determination, her ‘never say die attitude’ and her amazing spirit and support of other women. Karen Matthews has over 22 years experience in national and international retailing, franchising and brand management. She’s an innovative leader who operates by an intuitive style of ‘inside out’ leadership. Her personal mantra is to ‘inspire people to be the best that they can be’. I had the opportunity to interview her a few weeks back about leadership. In this audio interview we talk about leadership, strategic planning and marketing. We discuss how to lead from the inside out and the qualities of good leaders. We also look at small business marketing and simple tips for effective strategic planning. Listen to the interview with Karen Matthews.
For more information and to contact Karen Matthews
Karen’s proudest professional achievements include launching Australia’s first skincare franchise model with Ella Bache in 2002, as well as steering Ella Bache (a 50 year old family owned business), through a time of significant change and re-engineering from 2002 to 2008. In 2004 she was named NSW Telstra Business Woman of the Year, in 2005 PWC NSW Franchise Woman of the Year and in 2007, PWC Australian Franchise Woman of the Year. Karen regularly speaks on a number of topics that she is passionate about – Leadership… from the ‘inside out’; De-mystifying Strategic Planning; Marketing for Success in Small Business; Franchising; the “Business” (as opposed to the “glamour” & “gut”) of the beauty, skincare and fashion businesses; and Managing Change. Email: karen@insideoutleadership.com.au LinkedIn: View Karen’s LinkedIn Profile
