Kate Toon and Belinda Weaver on Hot Copy Podcast with Joanna Wiebe

Member News

Members Kate Toon and Belinda Weaver interviewed Joanna Wiebe in episode 47 of Hot Copy Podcast entitled: The power of conversion copywriting.

Kate, Belinda and Joanna discussed not only conversion copywriting, but also A/B testing, calls to action and long copies.

Listen to the podcast here.

Learn more about Kate here.

Learn more about Belinda here.

About the Author

HerBusiness

HerBusiness (formerly Australian Businesswomen’s Network) is a membership community that provides education, training, resources, mentoring and support for women business owners.

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Featured Member – Preeti Parmar – Preeti Parmar Coaching

Preeti Parmar
“I love seeing my clients dream big and achieve their deepest desires!” When asked about the blueprint to human fulfilment and desire, Preeti Parmar of Preeti Parmar Coaching points to life purpose, happiness, prosperity, and freedom. However, she also... read more
How to Create a Powerful 12 Month Vision for Your Business in 15 Minutes

Suzi Dafnis
You get to create your life and business. It is within your power to be intentional about your business success by being deliberate and detailed about your vision. You want to be able to relish your vision, sit in... read more
Featured Member – Jovana Vujnic – Bumper Leads

Jovana Vujnic
“We find joy in discovering smarter ways to grow your business.” Harnessing the power of marketing automation sounds challenging, but Jovana Vujnic of Bumper Leads is well-equipped. As a tech wizard and sales and marketing expert, she has been... read more
Featured Member – Nadia Omair – Winowin Consulting

Nadia Omair
“I love networking and have always emphasised connecting with others in the corporate world from the very beginning of my entrepreneurial journey.” Ambition, passion and a positive mindset have been essential to Nadia Omair of Winowin Consulting. Following the... read more
[REACH Retreat] “It’s So Important To Take Time Away From Your Business…”

HerBusiness
The first time she attended the REACH Retreat, two-time attendees Tracey Bode said she I really had no great expectations. Tracey Bode is CEO at Zyteq, a fast-growing supplier of assistive technology devices for people with disabilities. “I was... read more
Featured Member – Bridget Hallam – Throw Your Leg Over

Bridget Hallam
“While shooting the breeze about all the awesome roads we’d discovered, a friend suggested we write a book. So we did!” For Bridget Hallam of Throw Your Leg Over, the freedom and adventure that comes from exploring new roads... read more
Featured Member – Pervinder Kaur – Style Talk With Perry

Pervinder Kaur
“People should see the personality and character of a woman rather than focusing on her outfit.” Using her gift of creativity, Pervinder Kaur of Style Talk With Perry loves piecing colourful clothing and accessories together in a way that... read more
Featured Member – Julia Watts – Sample Room

Julia Watts Watts
“I am passionate about fashion. And I am passionate about learning. But I’m also passionate about developing young, emerging talent.” A self-described “queen” of local, ethical fashion development and manufacturing, Julia Watts of Sample Room holds the fashion industry... read more
Featured Member – Trishi Cotterell – Saffron Learning

Patricia Cotterell
“My mission is to help women in business share their genius and magic on video and change the world in their unique way.” Take a look at the official website Trishi Cotterell of Saffron Learning has designed, and you’ll... read more
Featured Member – Maria Vamvouklis – The Conscious CEO

Maria Vamvouklis
“I help individuals develop their psychology in business and support them in becoming the individual they were born to be.” Maria Vamvouklis is deeply curious about the mind, especially how psychological barriers like self-confidence, perfectionism and the fear of... read more
Featured Member – Caitlin Budge – Clarified Solutions

Caitlin Budge
“The ethos which underpins my business and approach to work is to bring the highest value to my clients.” Even from a young age, the power of words drew Caitlin Budge of Clarified Solutions in. This joy she found... read more
Featured Member – Lisa Jayne – I am Lisa Jayne

Lisa Jayne
“I’m dedicated to raising the awareness of emotional attunement through the 5 keys and the outcomes it has for naturally and easily building resilience, increasing confidence and maintaining personal empowerment.” What if young girls could be equipped to speak... read more
3 Ways To Avoid Self-Sabotaging Your 6 & 7-Figure Business.

Suzi Dafnis
Your enjoyment of becoming a six or 7-figure business owner means getting comfortable with what you’re achieving. It takes backing yourself confidently as you move through each stage of growth. But you might find yourself having to ‘catch up... read more
Three Mindset Shifts That Will Grow Your Business

Suzi Dafnis
According to the Bureau of Statistics, more women than ever are starting their businesses. This statistic is excellent news and a trend we should all celebrate. But here’s the problem. While we’re starting businesses, women are not reaching the... read more
Three Habits To Drop If You Want To Grow Your Business

Suzi Dafnis
Success comes when you develop powerful daily habits. When you can turn your attention to doing the things that matter and not ALL the things, you can grow quickly (and without feeling like you’re on a hamster wheel). So... read more
Why You Have To Stop Before You Get Momentum

Amanda Farmer
Thinking like a 6 and 7-Figure business owner is a great first step to achieving a 6 to 7 figure business. But you also need to do what a successful business owner does. So, what are the doable steps... read more
Member Spotlight — with guest Belinda Weaver

Belinda Weaver
When Belinda Weaver started to see herself differently in her business, how others saw her as a business owner also changed. When she shifted her thinking about her role in the business, she stepped up and is now playing... read more
Member Spotlight — with guest Amanda Farmer

Amanda Farmer
How Amanda built a high six-figure business by breaking the rules of what it means to run a service-based business. Lawyer Amanda Farmer refused to follow the usual rules of what it means to be a lawyer. Even though... read more
Member Spotlight — with guest Amy Geach

Amy Geach
Amy’s Growing Multiple 6 & 7 Figure Businesses from Home. Amy Geach of Maida Learning is a member of the HerBusiness Network who helps allied health professionals and private practice owners in Australia develop their optimal private practice, allowing... read more
Featured Member – Amanda Fryer – Driving Diabetes

Amanda Fryer
“I’m passionate about making diabetes easy to understand and manage.” As a visual learner, Amanda Fryer of Driving Diabetes appreciates simple, colorful content over pages of words. So when she learned of the lack of resources available to the... read more
Member Spotlight — with guest Jacki Short

Jacki Short
Member Spotlight – Jacki Short of Sydney Centre for Creative Change Jacki Short of Sydney Centre for Creative Change is a member of the HerBusiness Network who helps counsellors struggling to engage children in therapy by delivering practical, online,... read more
Featured Member – Siobhan Jones – The Unlocked Creative

Siobhan Jones
“Resistance is always going to exist, it’s part of growing. Develop strategies to recognise it, understand it and decide on your next step. Then take it.” Whether it is the ability to create art, write and publish books or... read more
Featured Member – Carole Medcalf – Wandering Women

Carole Medcalf
“Live life to the fullest and enjoy what you do.” A Sociologist by training, Carole Medcalf of Wandering Women is passionate about understanding people’s differences through travel. To her, travel opens a door into others’ lives and experiences. It... read more
Featured Member – Cindy Shames – Cindy Shames Coaching

Cindy Shames
“Go all in and never give up. It is in the hard times that you are growing.” While it may be hard to imagine, Cindy Shames of Cindy Shames Coaching wasn’t always the confident woman she is now. Despite... read more
Member Spotlight — with guest Ruth Hirst

Ruth Hirst
Member Spotlight – Ruth Hirst, Synergy Effect Ruth Hirst of Synergy Effect is a member of the HerBusiness Network who empowers leaders to deliver impactful hybrid and online events that connect their people with their brand that fosters connection... read more
Member Spotlight — with guest Christina Storey

Christina Storey
Member Spotlight with Christina Storey Christina Storey of Her Career Coach is a member of the HerBusiness Network who helps mid-career women who are at a crossroads in their careers and unsure how to differentiate themselves. Christina takes women... read more
Member Spotlight — with guest Nikki Cali

Nikki Cali
Member Spotlight with Nikki Cali Nikki Cali, creator of Member App is a member of the HerBusiness Network who helps content creators and member engagers who are frustrated with tech, by supplying a simple professional singular software solution, that... read more
Member Spotlight — with guest Kat Millar

Kat Millar
Member Spotlight with Kat Millar HerBusiness Network member Kat Millar is the founder of Amplify Your Influence. She helps service-based Business Owners, Coaches and Wellness professionals to attract and sign up more clients through her client attraction accelerator program.... read more
Featured Member – Kat Millar – Amplify Your Influence

Kat Millar
“I believe every business has the power to change lives.” Kat Millar of Amplify Your Influence helps coaches and passionate entrepreneurs grow a profitable, lifestyle-friendly business doing what they love. Having run multiple businesses internationally over 2 decades, delivered... read more
Member Spotlight — with guest Robyn Simpson

Robyn Simpson
Member Spotlight with Robyn Simpson Robyn Simpson of Choose the ‘Tude is a member of the HerBusiness Network who helps professional working Mums with 3-7yos teach their little peeps how to manage big emotions, challenging attitudes and behaviours in... read more
Behind the Scenes of Our House & Garden Magazine Feature

Suzi Dafnis
Last month my home was the feature story in Australian House & Garden, the leading home design magazine in the country. Pretty cool, yes? I shared the news with my friends and some of my best clients but haven’t... read more
Monday Morning Member Spotlight – Meet Nicki Walsh – Blaze Marketing

Nicki Walsh
Monday Morning Member Spotlight with Nicki Walsh Nicki is a member of HerBusiness community who helps medium to large organisations build brands, drive marketing momentum, boost their business growth and manage change with her team of specialists and cost... read more
Member Spotlight — with guest Angela Counsel

Angela Counsel
Member Spotlight with Angela Counsel I am a Naturopath and Kinesiologist and I work with women in their mid-stage of life to help them embrace the changes that are happening in their body and life. I do this with... read more
Monday Morning Member Spotlight with Guest Angela Counsel

Angela Counsel
Monday Morning Member Spotlight with Angela Counsel Angela Counsel, a member of HerBusiness community who works with women in their mid-stage of life to help them embrace the changes that are happening in their body and life. “I do... read more
Women, Words + Wine — with guest Michelle Falzon

Suzi Dafnis and Michelle Falzon and
Women Words + Wine Guest: Michelle Falzon Women, Words + Wine 🍷is a show created for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week... read more
Monday Morning Member Spotlight – Meet Prue Saxby of Indigo Gold

Prue Saxby
Monday Morning Member Spotlight with Prue Saxby Prue Saxby is a member of HerBusiness community who helps busy CEOs, managers and committees get grant funding to achieve their big, and little dreams. They benefit from Prue’s supportive membership program,... read more
Women, Words + Wine — with guest Cat Matson

Suzi Dafnis and Cat Matson and
Women Words + Wine Guest: Cat Matson Women, Words + Wine 🍷is a show created for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week... read more
Member Spotlight — with guest Kylie Barrow

Kylie Barrow
Member Spotlight with Kylie Barrow Kylie Barrow of The Gift Register helps anyone frustrated buying or receiving gifts by providing an online gift registry which makes the gifting process easy. Save your time. Avoid double-ups. Reduce waste by not... read more
Women, Words + Wine — with guest Tracy Harris

Suzi Dafnis
Women Words + Wine Guest: Tracy Harris Women, Words + Wine 🍷is a show created for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week... read more
Member Podcaster – Natasha Hawker

Natasha Hawker
Meet Natasha Hawker – Member Podcaster How would you best describe your podcast? What is the show about? This podcast is for business owners, entrepreneurs, managers and employees who are working through the COVID-19 pandemic. I am hoping to... read more
The Thrill of ‘Submit’: How to be grant-ready and reach your dreams — with Prue Saxby

Prue Saxby
Prue Saxby of Indigo Gold helps busy CEOs, managers and committees to get grant funding to achieve their big, and little, dreams. They benefit from her supportive membership program, grant-writing courses and do-it-for-you services. In this Member Experts video,... read more
Member Podcaster – Shandra Moran

Shandra Moran
Meet Shandra Moran – Member Podcaster The Transit Lounge podcast, hosted by Shandra Moran, shares ideas, insight and inspiration around being CEO You in the business of your life. Shandra shares stories, interviews and practical tools and tips to... read more
Member Spotlight with guest Marija Castellari of Rise Rumble Thrive

Marija Castellari
Member Spotlight with Marija Castellari After her second daughter was born, Marija Castellari of Rumble Rise Thrive suffered postnatal depression, and found it really hard to function in her job as a management accountant. “I had no sense of... read more
Women, Words + Wine with guest Tina Tower

Suzi Dafnis and Tina Tower and
Women Words + Wine Guest: Tina Tower Women, Words + Wine 🍷is a show created for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week... read more
Member Podcaster – Angela Counsel

Angela Counsel
Meet Angela Counsel – Member Podcaster What is the name of your podcast? Wise Women Conversations When did you launch your podcast? Early 2019 How would you best describe your podcast? What is the show about? WWC is a... read more
Let Go of Stress and Tap Into Your Peace of Mind

HerBusiness
Celina Tonkin is an emotional freedom technique practitioner. In this Member Expert video she shares a simple ‘tapping’ technique for reducing stress and anxiety. This highly researched technique can be done inconspicuously and effectively anywhere. Watch to get Celina’s... read more
Monday Morning Member Spotlight with Leeha Debnam of Mind Your Words

Leeha Debnam
Monday Morning Member Spotlight with Leeha Debnam Leeha Debnam of Mind Your Words helps the owners of growing service-based businesses connect with customers through her smart, all-inclusive copywriting and WordPress packages. Having one point of contact means Leeha gets... read more
Monday Morning Member Spotlight with Jen Bishop

Jenny Francis
Monday Morning Member Spotlight with Jen Bishop Jen Bishop is a member of HerBusiness community who helps brands connect with potential customers who are looking for interior design and home improvement inspiration and advice, through her blog and social... read more
Women, Words + Wine with guest Karen Matthews

Suzi Dafnis and Karen Matthews and
Women Words + Wine Guest: Karen Matthews Women, Words + Wine 🍷is a show created for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week... read more
Member Podcaster – Kristy-Lee Billett

Kristy-Lee Billett
Meet Kristy-Lee Billett – Member Podcaster The People Powered Business Podcast with Kristy-Lee Billett is for business owners who want to better understand their employees, create high performing teams and know how to handle even the toughest staffing headache.... read more
Mind Mastery to Ride the Curves in Uncertain Times

Francinne O'Rourke
Francinne O’Rourke works with female solopreneurs and goal-getters to declutter their mind and their world to go from frazzled to focused and achieving their goals. She delivers a 12-week coaching and online training program, workshops, online training and one-to-one... read more
Monday Morning Member Spotlight with Bianca Dantl of Sound Slash Image

Bianca Dantl
Monday Morning Member Spotlight with Bianca Dantl Bianca Dantl is a member of HerBusiness community who helps small businesses, with limited to no time to spend on marketing, with enhancing their marketing initiatives (new websites and updates, content including... read more
HerBusiness Podcasts Celebrate 700,000 Downloads Milestone

Suzi Dafnis
We just celebrated a major milestone for two of our HerBusiness podcasts. Our HerBusiness podcast just passed 500,000 downloads. And, our Content Sells podcast just passed 200,000 downloads. Woohoo! We are thrilled. These statistics represent A LOT of businesswomen... read more
Member Spotlight with Arpana Patel of AveSol Accounting

Arpana Patel
Member Spotlight with Arpana Patel Arpana Patel helps small business owners to keep on top of bookkeeping, accounting and taxation by providing solutions at a fixed fee structure. When she found herself as a single mum she decided to... read more
Women, Words + Wine with Guest Valerie Khoo

Suzi Dafnis
Women Words + Wine Guest: Valerie Khoo Women, Words + Wine 🍷is a show created for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week... read more
7 Simple Steps to Stay Focused in Your Home Work Environment

HerBusiness
You have a to-do list that is a mile long. And, you just don’t know how to get through all your work. In this Member Expert video, Ildi Racz of Antplanners gives you seven strategies to help you stay... read more
Women’s Intuition: The Secret to Her Success

Karissa Cameron
Women are no doubt creative, intelligent and every bit alluring when it comes to being in power. There is no surprise that women would want to be the masters of their own business. Living a life of financial independence,... read more
Member Spotlight with Guest Wendy Alexander

Wendy Alexander
Member Spotlight with Wendy Alexander Wendy Alexander of Resumé Elevator helps job seekers and career changers land jobs they love, get healthy six-figure incomes or change to well-paying, purposeful careers. She does this through one-to-one mindset coaching, online programs... read more
Women, Words + Wine with Guest Jodie Rogers

Suzi Dafnis
Women Words + Wine Guest: Jodie Rogers Women, Words + Wine 🍷is a show created for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week... read more
Member Podcaster – Erica Webb

Erica Webb
Meet Erica Webb – Member Podcaster In her Mindful Movement podcast, Erica Webb explores ways movement, mindset and mindfulness support us to be and do the things we desire in the world. read more
Mindfulness in Business: Focusing on the YOU Growth Zone

Erica Webb
How are your shoulders feeling right now? If I had to guess, I’d say you’ve been sitting at your desk a lot, focused on giving your clients and audience the best of what you do. You’ve been so immersed... read more
Member Spotlight with Guest Nadine Shaw

Nadine Shaw
Member Spotlight with Nadine Shaw When it comes to our health, it’s the consistent action that we take over time that ultimately determines the results that we get. Meet Nadine Shaw of Essential Solutions for Everyday, a new business... read more
Women, Words + Wine – with guest Cheryl Hayman

Cheryl Hayman
Women Words + Wine Guest: Cheryl Hayman Women, Words + Wine 🍷is a show created for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine. Each week... read more
Member Podcaster – Bianca de Reus

Bianca De Reus
Meet Bianca de Reus – Member Podcaster In her Connecting Soul Beings podcast, Bianca de Reus helps people elevate their spiritual abilities, by connecting with their inner self, their guides, the animal kingdom, ancestral lineage and Source. read more
Monday Morning Member Spotlight with Guest Jayne Day

Jayne Day
Monday Morning Member Spotlight with Jayne Day Jayne Day of Webonize works with coaches, consultants and online course creators to plan an online marketing strategy to grow their business through consulting and done-for-you services. In this interview, Jayne explains... read more
Member Spotlight with Guest Belinda Rigano

Belinda Rigano
Member Spotlight with Belinda Rigano Belinda helps heart-centred women grow their business with Pinterest marketing. Belinda works with both service-based and product-based businesses and how to use Pinterest to drive website traffic, grow their email list, and/or increase sales... read more
Women, Words + Wine – Guest Panel: Wendy Alexander, Prue Saxby and Louise Lucas

Prue Saxby
Women Words + Wine Guest Panel: Wendy Alexander, Prue Saxby and Louise Lucas Women, Words + Wine 🍷is a show created for women business owners to get together with other like-minded women online, to discuss business and life over... read more
Women, Words + Wine with Guest Amy Lyden

Amy Lyden
Women Words + Wine Guest: Amy Lyden Welcome to Women, Words + Wine 🍷, the show, created for women business owners to get together with other like-minded women online, to discuss business and life over a glass of wine.... read more
Member Podcaster – Belinda Weaver

Belinda Weaver
Meet Belinda Weaver – Member Podcaster Copywriter Belinda Weaver is the host of Hot Copy, a podcast all about copywriting. Belinda and her co-host, Kate Toon, talk about copywriting techniques as well as how to run a successful copywriting... read more
Member Podcaster – Adele Haussmann

Adele Haussmann
Meet Adele Haussman – Member Podcaster Adele Haussman of Her Smile educates women to have a healthy relationship with themselves, fostering body acceptance and body positivity. She created the Conversations to Make Her Smile podcast to help women with daily... read more
Member Podcaster – Jennifer Gale

Jennifer Gale
Meet Jennifer Gale – Member Podcaster Jennifer Gale of Fit’N Fifty Plus is passionate about helping older women stay fit and healthy. Because fitness doesn’t come from some fancy pill or drink or machine that will help you she... read more
Member Podcaster – Tina Tower

Tina Tower
Meet Tina Tower – Member Podcaster When entrepreneur Tina Tower’s frustration that there were more men than women at the top of almost any field, she decided to start a podcast to explore what influential women do to get... read more
Monday Morning Member Spotlight with Kristy Smith of Virtual Elves

Kristy Smith
Monday Morning Member Spotlight with Kristy Smith Kristy Smith helps solo entrepreneurs and small business owners uncover areas they can systemise, automate and delegate through online education and 1:1 consulting and offers virtual assistant services that give them the... read more
These Two Days Could Change your Perspective

Suzi Dafnis
Here’s something you may not realise is true: You can have a “do-over” whenever you want. Because let’s face it, the entire year to date has been… well, not what anyone expected. Plans have gone out the window or... read more
The Journey From Solopreneur to Entrepreneur

Suzi Dafnis
Click here to request your invitation to join the most collaborative and supportive community for women business owners. Recently we asked our community: “What type of business do you want?” In over 25 years of working with women in... read more
Member Spotlight with Amanda Edwards of Equine Care Clinic

Amanda Edwards
Member Spotlight with Amanda Edwards Amanda Edwards of Equine Care Clinic helps worried horse owners with sick or injured horses get their horses well again through best practice care, workshops and online education. In this interview Amanda explains: What... read more
Resources to Take Care of You and Your Business Now

Suzi Dafnis
HerBusiness members have created awesome resources to help others during COVID-19. We are seeing new podcasts, free downloads, bonus pieces of training, online courses, blog posts, Facebook LIVE series, eBooks… … all sorts of fun and innovative ways to... read more
Featured Member – Eleni Mitakos – GalMatic

Eleni Mitakos
Eleni Mitakos has had a passion for driving and tinkering with cars, since buying her first vintage car as a teenager, a 1956 Holden FE. With no view mirrors, nor seatbelts, Eleni was eager to get her hands greasy.... read more
Featured Member – Ann Mawhinney – Maloola Natural Skincare

Ann Mawhinney
Ann Mawhinney is nothing short of an impressive woman. A career starting as a registered nurse, Ann, rose through the ranks to run regional, rural, and remote hospitals and health systems. Her last position was as CEO of a... read more
Featured Member – Deb Bower – Olive & Ash

Deb Bower
Deb Bower of Olive & Ash has always been a strong believer in the power of Nature. As a practising naturopath, she felt that her one on one consultations were not reaching enough people who were facing poor skin... read more
Featured Member – Carole Medcalf – Wandering Women

Carole Medcalf
Bitten by the travel bug at a young age of 16, it comes as no surprise that lifetime traveller, Carole Medcalf would have a career in travel and tourism at the age of 60. A Sociologist by training, Carole... read more
Featured Member – Tasha Jennings – Conceive Baby

HerBusiness
As an experienced naturopath nutritionist, Tasha Jennings knew that her passion could make a huge difference in the lives of women and couples struggling with fertility. Today, Tasha is helping proactive women and couples to improve their fertility wellbeing... read more
2022 Member of the Year – Fiona Keary

Fiona Keary
We are thrilled to announce that our Member of the Year is Fiona Keary, owner of Style Liberation. Fiona Keary has grown her business many times since joining the HerBusiness Network by following heart and vision – while simultaneously... read more
Seona Shows Linda How to Craft Systems to Successfully Run Her Business

HerBusiness
Linda Mylius has over 30 years experience in the flower trade and is currently running her own flower shop, Gray St. Flowers. Although Linda creates beautiful bouquets of perfectly picked flowers daily, she had a hard time crafting systems... read more
[REACH Retreat] “After 8 years I’d lost the passion for my business.”

HerBusiness
“I decided “this is my dream and if I don’t do it now, I might not ever!” And I really needed this 5 days to concentrate on me and my business… and it’s been SO worth it! ”... read more
[REACH Retreat] “I really wanted clarity for my business”

HerBusiness
Yvonne Shepherd of Women’s Fitness Adventures wanted to get clarity around the role she really needed to play in her growing business so that she could create the future she wanted. “What I thought was unachievable is now totally... read more
[REACH Retreat] “I knew I needed to think about things differently!”

HerBusiness
When Fiona Keary of Style Liberation registered for the REACH Retreat, her motivation was seeing the change that happened for the women who went the previous year. “I knew I needed a change. I knew that I... read more
[REACH Retreat] “I’m really excited to have a clearer vision of my business!”

HerBusiness
There’s a saying that it’s hard to read the label when you’re inside the bottle. And that’s exactly what it can feel like when you’re running a business day in, day out, without taking time to stop. “I needed... read more
[REACH Retreat] “REACH Has Been Transformational For Me!”

HerBusiness
Jacqui Brauman of TBA Law had been static for a while without goals. She had started to feel out of love with her business. As the owner of a fast-growing business, she wanted more clarity about her direction and... read more
[REACH Retreat] Yvonne Discovered the Courage to Speak Out about Her Big Hopes and Dreams and Created a Support System for Her Path Forward

HerBusiness
Seeking clarity, focus and a fresh perspective, Yvonne Shepherd, Founder of Women’s Fitness Adventures, made the commitment to invest in herself and her business by joining the 5-day HerBusiness REACH Retreat in Hawaii. Like Yvonne, you may be wondering... read more
[REACH Retreat] Jacqui Got the Clarity and Confidence to Take Control of Her Business

HerBusiness
Ever felt like you’d fallen out of love with your business? Jacqui Brauman, Director of TBA Law, noticed that she just didn’t have the same love for her business that she once had. She was working hard but with... read more
[REACH Retreat] How Pausing Helped Fiona Transform her Business and Accelerate Her Business Growth

HerBusiness
Founder of Style of Liberation, Fiona Keary knew her business needed a change. Hearing the stories from past REACH Retreat members, Fiona makes the decision to invest her time, money and energy into undergoing a transformation for herself and... read more
Popular HerBusiness Podcast Returns on 4 July

Suzi Dafnis
The HerBusiness podcast is back on 4 July 2019 with all new episodes. Hosted by Suzi Dafnis, the show features business tips and insights and interviews with leading women business owners, world-class authors and speakers and inspiring entrepreneurs. Subscribe... read more
Featured Member: Joanne Ivy – Cranberry Beads

HerBusiness
Founder and CEO of Cranberry Beads, Joanne Ivy helps creative customers pick out the perfect beads and supplies for jewellery making through her online shop. Joanne transformed her passion for beading from a hobby to a business. As she... read more
Featured Member: Frances Pratt – KISS to Sell

HerBusiness
Frances Pratt Founder, KISS to Sell With a graduate certificate in change management, an MBA from Melbourne Business School and over 15 years of sales experience in every industry, Frances has a wealth of business knowledge. With years of... read more
Candace Meisels Demystifies PR in New Book

HerBusiness
Virtual PR Consultant, Candice Meisels started her own boutique agency, Candice Meisels PR, to help small businesses and start-ups get media coverage. She also started The PR Circle, an educational subscription service to provide her instructions, tools and support... read more
Featured Member: Angela Raspass

HerBusiness
In 2003, Angela Raspass started her own business to have the flexibility she needed while supporting two children. She used her media background in marketing, sponsorship and sales as the foundation for her marketing consultancy. Nine years later Angela... read more
Featured Member: Peta Gillian Green

HerBusiness
Peta’s business Strong Healthy Women came to fruition after a bout of menopause-related health issues. Attending lecture after lecture on menopause, she was told “this is how things have to be”, so naturally she challenged that belief. She changed... read more
4 April – Turn Your Leads Into Sales — THIS THURSDAY

HerBusiness
Are you getting enough leads? And when you get those leads, do enough of them turn into sales? It can be tough getting lead generation working well in any business. Whenever I poll the HerBusiness community, “not enough leads”... read more
28 March – “Look forwards, work backwards. Start with the end outcome in mind,” says Samantha Wills + Leanne O’Sullivan’s Podcast Offers Insights for Small Business Owners

HerBusiness
Samantha Wills founded her own self-titled jewellery company when she was only 21. It was an instant hit with media and customers alike, and she quickly found herself in the media spotlight as one of Australia’s most dynamic designers.... read more
Why “Sales” Freaked Me Out!

Suzi Dafnis
I don’t know about you, but I’ve never been very comfortable with “selling.” When I first started my events business, I was SO FREAKED OUT by making sales that I NEVER used to actually answer the phone. Do you... read more
Back by Popular Demand – Turn Your Leads into Sales

Suzi Dafnis
Are you getting enough leads? And when you get those leads, do enough of them turn into sales? It can be tough getting lead generation to work well in any business. Whenever I poll the HerBusiness community, “not enough leads”... read more
21 March – “Know your customers,” says Catherine Harris + HerBusiness at South by Southwest Interactive

HerBusiness
Catherine Harris is the Chair of Australia’s largest independent produce retailer, Harris Farm Markets. With its 23 stores, more than 2,000 employees and 40 years of history, one thing remains at the core of how the business is run.... read more
14 March – Share what you stand for + Highlights from the 2017 Businesswomen’s Hall of Fame launch

HerBusiness
Have you ever wanted to share something that is really important to you with the world, but felt held back? When we rebranded to HerBusiness, 12 months ago, we wrote up our manifesto with the intention of sharing it... read more
7 March – How the 2017 Hall of Fame Inductees maintain their business momentum

HerBusiness
Running a business is consuming work, and it can be hard to keep on top of everything. We asked some of the 2017 Businesswomen Hall of Fame inductees how they manage to stay motivated, and up-to-date with their businesses.... read more
28 February – Create your customer experience by design not by default + Seek out mentors

HerBusiness
What is this ONE THING that business leaders like Oprah Winfrey and Richard Branson say is crucial for success? What is this “must-do” that almost all successful people do, including the HerBusiness Businesswomen’s Hall of Fame Inductees? What is... read more
Is your product or service still relevant?

Belinda Bow
As a business owner, we’re often pulled in different directions simultaneously, so it can be difficult to sit back and look at your business. However, as a business owner, it is critical that you spend time working on your... read more
How the 2017 Businesswomen’s Hall of Fame women stay motivated and in momentum

HerBusiness
Running a business is consuming work, and it can be hard to keep on top of everything. We asked some of the 2017 Businesswomen’s Hall of Fame inductees how they manage to stay motivated and up-to-date with their businesses.... read more
Announcing the 2017 Businesswomen’s Hall of Fame

HerBusiness
From Shoes to Social Enterprise, Fashion to Farmers Markets – The Businesswomen’s Hall of Fame honours Australia’s top female business trailblazers for 2017. In the lead up to International Women’s Day on 8 March, the Businesswomen’s Hall of Fame... read more
PR for Start-Ups

Johanna Baker-Dowdell
A media-savvy entrepreneur knows the key to PR is to build relationships with their desired audience to establish a good reputation for their new operation. However, when their start-up is so new — it has no reputation whatsoever — then... read more
Profitability versus freedom — do I have to choose?

Leanne Knowles
Have you asked yourself the question lately, “Is my business on track to deliver the outcome I dreamed about when I first started it?” Many new clients and people I meet in everyday business life have long ago been so... read more
3 Steps to Resolving Conflict

Claire Harrison
A few years ago I helped the managing partner to address conflict between two of his partners of a town planning business. There was a lack of communication, and potentially a lack of respect and professionalism being demonstrated. One... read more
5 sure-fire ways for your marketing to end in disaster this year

Nicki Walsh
When it comes to marketing there is no one size fits all to ensure success for your business. In a recent report just 61% of marketers reported that they believe their marketing strategy is effective (HubSpot, 2016). So how... read more
Is AI a threat or a massive opportunity?

Nada Matijevic
With the evolution in technology, we’re facing a rapidly-changing future. Do you know how you might be impacted and will you need to future-proof your career or business? Changing technology and the rise of Artificial Intelligence will impact everyone:... read more
Setting goals? Use your brain!

Alison Vidotto
It’s the beginning of a new year, many of us are full of enthusiasm for setting goals, but how many of us actually follow through? Why is it that we can be so full of enthusiasm and intention only... read more
New year publicity audit

Johanna Baker-Dowdell
January is generally a slow month for many businesses, which makes it the perfect time to strategise for the year ahead. While planning your sales, service or new product goals, add in some time to do a publicity audit... read more
Do you hate planning?

Nadia Macleod
It’s January and it feels like every second email I open is imploring me to plan the coming year. Normally, this would fill me with dread and a fair measure of inadequacy at not being able to map out... read more
Having the difficult conversations

Alison Vidotto
I don’t think anyone enjoys the tough conversations but we can’t avoid them. They come to us all, sometimes too frequently. We can have weeks where it seems we have to communicate with disengaged staff members, disgruntled suppliers and... read more
10 January – Best of 2016: Your favourite podcasts, webinars, blog posts and events. Plus, the Member of the Year is announced.

HerBusiness
Hello and welcome to the new year! The possibilities of what we can create, experience, share and learn fill me with excitement, and I look forward to being with you on your business journey throughout 2017 – every step... read more
17 January – 3 social media trends to watch for in 2017 + 8 SEO tools to turn to every day

HerBusiness
In this week’s HerBusiness News, we feature Mireille Ryan, CEO of the Social Media Marketing Institute and founder of the Social Media Marketing Awards. She talks about three social media trends she’s going to watch for in 2017: live... read more
Call tracking: Why your digital marketing campaigns should always have this

Sonia Magliocchi
If you are about to embark and invest in a digital marketing campaign and want to ensure your investment is taken seriously, then you’ll need to consider two very important things: Customer service and sales training for your employees... read more
The one thing that will make you more productive in 2017

Suzi Dafnis
There’s something we’ve identified you need to leverage in 2017 to help you: Win more customers Get more out of your marketing efforts Increase your profits and productivity Get more of the work/life balance you’re looking for If you’re... read more
Playing small vs starting small

Natasha Vanzetti
Let me start by saying there is no value in playing small, but there is huge potential in starting small. They are not the same thing, and they get you completely different results. What is Playing Small? Playing small... read more
What kind of a leader are you?

Nada Matijevic
Leadership is becoming more and more challenging due to the accelerating pace of change, increased performance expectations, and the changing nature of the workforce. Leaders need to be able to skilfully adapt their style to meet the needs of... read more
How to plan for success in everything you write

Sherene Strahan
Games of Thrones author George RR Martin believes there are two types of writers – the architects who plan everything to the last detail and the gardeners who drop the seed into the ground then watch it grow. Which... read more
Do You Have a Viable Business Model?

Suzi Dafnis
Many businesses start with a lot of enthusiasm and not a lot of viability. Every day I hear stories of people who invest years (and thousands of dollars) into businesses that do not have a viable model. And this... read more
An owner’s guide to strata management with Amanda Farmer

HerBusiness
Amanda Farmer owns Lawyers Chambers on Riley, a boutique legal practice in Sydney’s Darlinghurst, where she provides specialist legal advice to strata owners, strata buildings, and strata managers. She has over a decade of strata sector legal services experience,... read more
3 simple rules for setting a startup budget

Amanda Fisher
When you are about to launch into a new business, it is essential to create a budget. There are three simple rules to follow: Rule #1. How much money do you need to pay your essential bills? This has... read more
Handling a PR crisis like a pro

Johanna Baker-Dowdell
When news broke about the horrific incident at Dreamworld last month in which four people died, it felt like the whole country had gone into shock. We had all been to the Queensland theme parks at some point in... read more
Struggling to keep employees motivated?

Alison Vidotto
Keeping employees engaged and motivated can be a struggle at times. We offer training, good salary packages and other incentives, but still they are not fully engaged. Why is that? There has been a significant amount of research into... read more
5 employee costs to know – to stop you going broke

Natasha Hawker
We recently helped a client reduce their annual leave and long service leave liability from $790k down to $200k. Now this liability was sitting on their balance sheet (looks bad to potential investors) and if a chunk of their... read more
Sales strategist Frances Pratt provided practical ways to move potential buyers to purchase from Vivienne Kane

HerBusiness
When it comes to reaching our full potential, more often than not, what holds us back is the lack of support. At HerBusiness, we believe in networking and connecting with like-minded individuals who can balance out your strengths and weaknesses.... read more
Is it time to refresh your underperforming website?

Nicki Walsh
I often find that SME owners invest dollars having a website designed and built, but then neglect to maintain it. While a website can be one of your most powerful marketing tools, it’s not something you can set and... read more
Why would I go it alone?

Alison Vidotto
That was the response I gave to a recent question about why I continue to invest in a mentor. I have had a mentor both in business and in life off and on over the years. Different mentors for... read more
How do you measure success?

Belinda Bow
Success is an interesting beast. People want it, but what success looks like for one person can be vastly different for another. How you measure success is based on your own experience and your own perspective on life. It... read more
When too much information is good for marketing

Sherene Strahan
Today’s buyers have a problem and it’s getting worse. Anytime and anywhere, people can find out anything about a product or service by devoting time to research it before they pull out their credit card. It’s a leap forward... read more
Answer these questions before you set up a distributor relationship

Nadia Macleod
There are only so many hours in a day so it makes sense to leverage your time wherever you can. When it comes to getting your products into the marketplace, setting up distributorships will multiply your efforts and allow... read more
04 October – Attract, convert and keep your ideal clients + How to generate leads with LinkedIn

HerBusiness
Maybe you’ve got something in your wardrobe that’s a “one size fits all” piece of clothing. For women, I know one of the most popular types is the kaftan — those flowy, often beautiful over-sized dresses that basically cater... read more
11 October – How to write like a natural, even if you’re not a natural writer + 7 costly HR mistakes

HerBusiness
I often wish I’d write more. But I’m not a natural writer like some people are. For me, it takes effort being “in the flow” and having time to write, reflect and correct. And while I don’t always find... read more
18 October – The 5 stories to tell about your business + Your energy is contagious

HerBusiness
Hi! I’m back from a quick trip to the U.S. where I learned from some of the world’s best marketers. And it was REALLY amazing. I learned so much I can immediately implement in my business and share with... read more
Your energy is contagious – keep it positive!

Alison Vidotto
Spending time in a positive environment makes everything so much easier, even work. The opposite is also true; time can really drag on when we find ourselves surrounded by negativity. How positive is your workplace? There is no question... read more
Featured Member: Carolyn Stevens

HerBusiness
When Carolyn Stevens first started working in human resource development, she realised that while the people leaving her leadership development groups were walking away with new skills, that longer and more intense sessions would yield much more effective and... read more
Helping your staff stay happy, engaged, challenged and productive

Nada Matijevic
The success of every business is underpinned by the strengths of its staff and by how well it can keep those staff happy, engaged and productive. Attracting good talent and keeping staff happy, motivated, challenged, engaged and productive is... read more
Outsourcing is the new black

Nicki Walsh
Outsourcing. We all do it. From accounts to IT, we call in the experts when we don’t have the knowhow or time to get something done ourselves. After all, none of us can do it all. As an SME... read more
Effective communication begins with your purpose

Alison Vidotto
Communication, it is a cornerstone of leadership. Whether you are an extrovert or an introvert, how well you communicate with others will define the strength of your workplace and your leadership. You have to have the ability to convey... read more
FREE Google AdWords ROI Calculator & Estimator Tool

Sonia Magliocchi
The Google Keyword Tool is essential to form part of your research to build your Google AdWords campaigns. But how do you know if your Google AdWords campaign is going to be viable and profitable in the short or... read more
27 September – How to turn your emails into sales + How to keep your business on track

HerBusiness
When we surveyed the HerBusiness community earlier this month you told us Email Marketing was important to you… 85% of all survey respondents rated Email Marketing as one of their Top 3 Marketing Priorities right now. For me, email... read more
How to keep your business on track even if you’re away

Nadia Macleod
At the risk of sounding like an insurance commercial, have you thought about what would happen to your business if you weren’t there? In this case, I’m not talking about your permanent disappearance, rather what would happen if you... read more
Does your business dress to impress?

Vivienne Kane
The first branding was applied with branding irons. Brands were the identifying marks burned into livestock and slaves, to signify ownership. Your business brand means a lot more than that now. What is a brand? Your brand is everything.... read more
Fun fact: Policies make your life easier!

Natasha Hawker
Big milestone – you have your first few permanent or casual employees and work is starting to get done. You’re no longer doing BD, programming, marketing, secretarial work, accounts and being the ‘chief bottle washer’ – phew! But hey…... read more
The more knowledgeable you are, the more profit you will make

Amanda Fisher
“Knowledge is power” is a saying that has been attributed to Sir Francis Bacon. This has been used in many different ways including encouraging students to continue their education. In a business context, knowledge is also power. But knowledge... read more
13 September – Three reasons women-owned businesses fail to grow + Hug your haters

HerBusiness
In a recent podcast, Malcolm Gladwell, author of The Tipping Point, said, “Nothing of consequence gets accomplished without courage.” Being in business takes courage. It takes the ability to do something (just about every day!) that frightens you. Last... read more
20 September – 5 common email marketing mistakes + Tips for an audience-winning marketing strategy

HerBusiness
Have you every gotten to a point where you feel you’re on the verge of burnout? …when you’re running on fumes instead of on a full tank? I remember when I was at this point in my business. On... read more
Establishing a good writing habit for your business

Johanna Baker-Dowdell
Ernest Hemingway famously said, “There is nothing to writing. All you do is sit down at a typewriter and bleed”. Writers are vulnerable and often bare more than planned because the words start to take on a life of... read more
How to remain composed while handling conflict

Alison Vidotto
“One of the best lessons you can learn in life is to master how to remain calm.” — Catherine Pulsifer Being in business, you are fairly guaranteed that you are going to face some difficult situations and interact with... read more
5 Common Email Marketing Mistakes

Michelle Falzon
Done well, email marketing is a gift from the marketing gods. It’s cheap. Effective. And just about anyone can do it – whether you’re starting out with a small list or you have a large business serving thousands of... read more
Social media marketing 101 – Part 2: Tips and tools for SMEs

Nicki Walsh
In my last blog for HerBusiness, I talked about Getting Started on Social Media. This blog is part 2 in the series and focuses on the more detailed marketing aspects of social media. With today’s technology social media marketing... read more
6 September – A quick guide to video marketing for small business + How to bring mindfulness to your workplace

HerBusiness
If you’ve checked out our YouTube channel, you’ll know that we’ve been creating videos for a long time. However, I don’t find doing video the most natural thing in the world – but I realise its power as a... read more
Ditch the performance review?

Claire Harrison
Do you have a way of setting and measuring employee goals? Is it working well for you and your business? Good investment in time? Increasing morale? Achieving business results? No, no, no? It is a rare person who enjoys... read more
Digital Marketing Agency: 5 Key Tips to Ensure You Hire the Right Agency

Sonia Magliocchi
Are you thinking of hiring a digital marketing agency? If so, congratulations as this is great news and tells us that your business is growing and you would rather use your precious time specialising in your core expertise. Managing... read more
Are you operating in your full authority and power?

Simone Leslie
There was a lion and a weasel placed in a fighting ring about to face each other. Many people were placing bets. Of course, they believed the lion would win; but one man went to the bookie and placed... read more
The commitment poem

Suzi Dafnis
In 1991 I attended a personal development course that would change the course of my life. It shook up my thinking, it introduced me to a whole new set of peers, and it awakened my love for business and... read more
23 August – Make it happen + 13 low cost ways to drive traffic to your website

HerBusiness
If you’ve seen Michelle Bridges on television you’ll know that she doesn’t mince words. And when it comes to making things happen – she’s a super action taker. I loved speaking to her recently about her new book, Make... read more
30 August – You are Enough + Boost Your Average Dollar Sale

HerBusiness
I first read today’s quote (above) in 1991. Yikes! It’s from one of my favourite poems which tells the larger story of what taking that first step, making that first commitment, can bring into being. Starting a business today... read more
Avoiding #censusfail in your business

Johanna Baker-Dowdell
I’m one of millions in Australia who are courting a fine due to not filling in my Census form. This is not a post about my objection to the data issues associated with the process (that’s a whole other... read more
It’s Here – FREE Email Workshop for You!

Suzi Dafnis
Today’s the day! … Welcome to your FREE Email Marketing Workshop! You told us Email Marketing was important to you… And so we got to work to bring you this FREE How To Turn Your Emails Into Sales Workshop,... read more
Do You Have a Tipping Point Business?

Suzi Dafnis
Do you have a Tipping Point Business? This is possibly one of the MOST important questions you can be asking yourself as a business owner right now. Find out why in this short video I just made for you: read more
2 August – Have you given yourself permission to find your unique spot + the new secret to standing out from the crowd

HerBusiness
One of the things that we’ve always been on about here at HerBusiness has been helping you reach your full potential in business. Being your very best self in business requires a bigger perspective than just getting the skills... read more
9 August – Passion is paramount but it isn’t everything + Is your business keeping you awake?

HerBusiness
My favourite book so far this year is Grit: The Power of Passion and Perseverance by Angela Duckworth. In the book she proclaims that the secret to outstanding achievement is not talent but a special blend of passion and... read more
16 August – Share generously + Go big or go home

HerBusiness
What are you doing today? Is it on purpose? Is it aligned to what’s important to you and to your goals? Will it move you closer to the life you want and the business you dream of? Last week,... read more
Does your sales brochure boost sales?

Vivienne Kane
Are you one of the many business owners who pay good money to print brochures, but wonder whether they make any difference to your sales figures? Or do you feel as though your business should have a brochure, but... read more
FREE tickets to the Small Business BIG Marketing and Festival Roadshow events

HerBusiness
HerBusiness will again sponsor the Small Business Festival Victoria this year. And besides streaming four Small Business Festival Victoria webinars in August, we’re giving away FREE tickets to their other great events. Small Business BIG Marketing (11 August) To... read more
No. 1 benefit of graphs to improve your results

Amanda Fisher
One of the truly exciting benefits of the Age of Technology we’re living through now is that the way we look at everything has changed. And that includes, the way we look at the numbers in business. Gone are... read more
New podcast episode: How to create a landing page that converts – Part 1

HerBusiness
If you ever need to send someone to a page to sign up for a course, a free trial, an eBook, to join your community, or request a quote or a free consultation, one of the biggest factors impacting... read more
26 April – Create strong systems and procedures as a guiding principle for your team

HerBusiness
I love systems. Well, I should explain that. I love creating systems. As today’s featured guest Laurie McDonald tells us – “Use strong systems and procedures as a guiding principle for your team – The best systems and procedures... read more
Featured Member: Karen Bleakley – SmartStepstoAustralia

HerBusiness
Founder and editor of SmartStepstoAustralia.com, Karen Bleakley packed her bags and moved to Brisbane from the UK with her husband and three children. After facing the challenges of moving across the world, Karen decided to create a migration blog... read more
Summer School gives you access to 24/7 online business advice

Suzi Dafnis
Summer School is a powerful way to fill the know-how gap in your skills without leaving your desk. Now in it’s fifth year, Summer School is an online collection of some of the HerBusiness’s best webinars. For a low one-off fee you... read more
Maximise the Impact of Your Webinar with Marketing

Suzi Dafnis
Creating a webinar is a great way to educate people about your business and services, but it’s not enough to simply schedule the webinar and forget about it. In order to ensure that you get maximum numbers on the... read more
5 of the most effective types of Lead Magnets you can offer your prospects

Michelle Falzon
What are the most effective types of lead magnets you can offer your prospects? Lead Magnet expert Michelle Falzon summaries the benefits of five lead magnets. 1. eBook This is one of the most well-known and popular types of... read more
Featured Member – Robin Shaw – Wine Tourism Australia

Suzi Dafnis
“Robin is not just an expert; she’s a recognised global thought leader in wine tourism, with a career spanning over 25 years.” Robin Shaw of Wine Tourism Australia, has spent over 25 years shaping the future of wine tourism... read more

Kate Toon and Belinda Weaver on Hot Copy Podcast with Joanna Wiebe

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