RedBalloon, managed by Jemma Fastnedge, helps people create meaningful experiences in their lives: for themselves, for family, for friends or colleagues. It has a wide-ranging online and social presence, with over 30,000 Facebook fans and 1,800 Twitter followers.
What does Jemma Fastnedge think about technology and how does she use it?
A new eBook from the Australian Businesswomen’s Network profiles Jemma Fastnedge, sharing how she has used social media platforms and technology, such as the iPad, to forge new paths in business and how she thinks small businesses can leverage technology to their benefit.
“As an online business, technology is always at the forefront of what we’re doing. It drives the heart of RedBalloon and we are always looking at new systems and ways to innovate and drive the business forward. There are some amazing off-the-shelf services now out there to help you manage all sorts of aspects of the business and we like to hear about as many as possible. Our analytics tools are fundamental to our success as a business, as they provide valuable insights into what is and isn’t working for our customers – and the customer experience is at the heart of everything we do. There are so many opportunities, but what small businesses need to do to seize them is ask the right questions and always consider that technology might be the solution,” explains Jemma.
In particular, Jemma explains the significance the introduction of an iPad has made to RedBalloon. From yearly incentives for staff, to use in meetings and on the go, Jemma says that the iPad has changed the game. With such a heavy focus on social media branding, the iPad has also changed the way RedBalloon accesses its customers. Jemma also shares her favourite technology and what she considers to be the most important tech tools to business success. Read what Jemma Fastnedge and other successful Australian women business owners had to say about their use of technology to innovate and forge business success. Download the free Innovation Secrets eBook now.
