Melanie Kansil is the CEO and co-founder of Customer Underground, an online platform dedicated to helping customers share information and businesses engage with customers.
In this In Her Shoes interview, Melanie shares:
- how customers want to engage with business
- the benefits on having real-time feedback from your customers
- how to manage bad ratings and possible saboteurs
- tips on how to utilise online word-of-mouth marketing to your advantage
- what sorts of people want to review products and services
- success strategies for other start-up businesses
Enjoy part one of this interview with Melanie Kansil!