Did you check your email more than once today? Have you checked your Facebook account in the last few days? I know I did! And I do on a regular basic, without prompting. In fact, I hate to think how often I check the display on my iPhone.
I’m… well, hooked. And, I know I’m not alone. What is it about these products that keep us coming back for more? And, how do we take some of the elements of what is working for these companies and products and bring those same elements into our products and services? Wouldn’t it be great to know how you can you design products, websites, and marketing campaigns for how your customer’s mind really works? Recently we had Nir Eyal, author of HOOKED, join us to talk about the elements of simplicity that be world’s most successful businesses introduce to keep us hooked to their products.
Nir tells us that “To initiate the action of using your product, doing must be easier than thinking.”
What he means is that the more effort required for your customers to take action, the less likely they are to make a move. As business owners, understanding what triggers motivate our clients to take advantage of our products and services means the difference between the success and failure of our products. You won’t want to miss this webinar. You can watch it on-demand, here. Premium Members get free access. Learn more about Premium Membership, here.