In a day and age when those companies and personalities who dominate an industry or sector tend to be the ones that have the most consistent, compelling content, authors CC Chapman and Ann Handley have captured the need to determine how to create, publish and distribute content in their new book Content Rules. In this short clip from South by South West (the five-day interactive festival held each year in Austin) the authors touch on how to get your content distributed. They explain why you need to find the people who are looking for your content. They also invite you to take your content and re-imagine it. (Reimaginig is one of the great concepts covered in the book and looks what you can do to take the most of the content your already have.) Chapman and Handley also comment on the sometimes considered artsy-fartsy view of “creating your brand voice”.They tell us that the voice has a lot to do with your brand. We’re compelled to ask: What’s our perspective? What’s our point of view that’s unique and can be furthered? They end off asking us to be willing to have an opinion.
FREE WEBINAR WITH CC CHAPMAN CC Chapman was our guest earlier this year on the BOOKED for Lunch webinar series (a regular series of interviews with business book authors). Over 900 people registered to listen in. You can watch and listen to the interview with CC Chapman about Content Rules, here. ORDER YOUR COPY OF CONTENT RULES You can also order your copy of Content Rules by CC Chapman and Ann Handley from Booktopia, and save.
