How Social Media has Changed Public Relations, interview with Corrie McLeod, Espresso Communicationsa

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Social Media has impacted many areas of business, including marketing and public relations. Normally reserved for the professional, public relations for small businesses is easier to manage and is now available to each of us, with the post of a tweet on Twitter, a note on Facebook and a video on YouTube, to name a few of the vehicles available for you to create and manage relationships with YOUR public, and for your business. Corrie McLeod, Managing Director of Espresso Communications, is a skilled public relations professional who brings a fresh approach to the industry. She has a keen interest in social media and ensures that the PR strategies for Espresso’s clients are extended to include online communities and influencers. In this audio interview we look at:

  • How Social Media has changed the public relations landscape
  • How business can take advantage of these changes
  • How social media can compliment your overall business objectives

Enjoy this interview with Corrie McLeod.

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Corrie McLeod Managing Director, Espresso Communications

Corrie McLeod is Managing Director of Espresso Communications, a boutique public relations agency with many years experience within the business technology environment. Corrie is a creative thinker, skilled at collaborating with clients to develop PR strategies that map specifically to business objectives. With a keen interest in social media, Corrie has a good grasp of the evolving communications landscape and has spoken at a number of conferences about how organisations can better use social media technologies. Corrie has worked with a broad range of technology clients including Sophos, Integ, LogMeIn, Bang The Table, Headshift, TechnologyOne, Legend, IDG, Interactive Games and Entertainment Association and Microsoft Australia.   In 2008 and 2009, Corrie was a finalist for the Best PR Professional Award by the IT Journalism community. She has a Bachelor of Arts from Swinburne University and an Advanced Diploma in Business Marketing (Public Relations) from the Royal Melbourne Institute of Technology. Corrie is a Member of the Public Relations Institute of Australia and the HerBusiness. Website: www.espressocomms.com.au Phone: 02 9909 1138 Twitter: www.twitter.com/espressocomms

About the Author

HerBusiness (formerly Australian Businesswomen’s Network) is a membership community that provides education, training, resources, mentoring and support for women business owners.