I love the sound of a Harley Davidson. Not sure if it’s an impending mid-life crisis but I’ve been thinking about (event set goals around) learning to ride a motorbike. It will likely be a Vespa rather than a HOG but hey, it’s still a motorbike (or sorts). The Harley Brand is one that I admire for its longevity and the passion its followers have for it. Harley Davidson ‘GOT’ community a long time before, in a web 2.0 era, brands decided that maybe it was a good idea to connect with clients and have clients connect with them.
Recently I had the opportunity to interview Karen Davidson, the great-granddaughter of the Harley Davidson’s co-founder, William Davidson. She has been riding motorcycles since she was nine. She officially joined the company in 1989, bringing to her role her business experience and a keen eye for fashion design. Karen is passionate about the brand and tells us what makes this long-time company a favourite the world over. Plus she encourages more women to take the road, and ride. Watch this interview with Karen Davidson.
I’m still inspired to ride. Maybe Santa will bring me some riding lessons to give me the kick I need to get moving on this goal. ;-) Suzi
