Grocery shopping over the internet has taken off in the United Kingdom over the past two years with around 80% of the country’s working women buying their groceries online. This trend is taking off in Australia and a recent survey by www.consult has shown that 75% of local internet users expect to purchase their groceries online by December 1999.
The convenience of shopping for your everyday grocery items online is being offered by several innovative Australian companies. This month Training Net looks at Kilmartin’s and MyGrocer websites. Anne Kilmartin of Kilmartin’s Grocery Service has been running her grocery and delivery website for almost 12 months and has found it to be invaluable to her business.
Kilmartin’s target audience is working couples and working women. The site has a simple, easy to navigate layout and ordering is handled by sending an email with your requests to the site. All payment and credit card details are currently handled offline. Delivery extends to the metropolitan Melbourne area, although with demand rapidly growing, Anne is considering expanding the service.
Kilmartin’s provides incentives such as movie tickets to valued customers for orders over $100. Anne Kilmartin’s advice to others is “to set up a website and KEEP IT SIMPLE. Make the site uncluttered and easy to download.”
MyGrocer is an online supermarket that delivers non-perishable, quality brand groceries to your door. It offers competitive pricing and a minimal delivery charge. The site is easy to use and prices can be found quickly.
Once an account has been set up, food can be ordered online and payment is made by credit card over a secure connection. MyGrocer is clean, simple and easy to understand. One incentive MyGrocer has offered recently is that of free delivery.
Other grocery shopping websites to look out for:
For further information on setting up websites, from automating your systems processes to developing fully integrated e-commerce websites, please contact TrainingNet on (02) 8448 2622 to book your free net strategy session.