Nicki Walsh, Blaze Marketing If you don’t focus your actions and spend, Facebook can be a lot of effort for very little return. Social media is definitely an emerging trend that businesses need to incorporate into their overall marketing strategy; but keeping up-to-date with social media marketing is an effort and can be costly.
Here are six simple tips to get the most out of your business Facebook page:
- Work out why you are doing it. What are you trying to achieve with your Facebook page? Are you trying to increase brand awareness, drive leads, push for additional sales from existing clients, client retention or (hopefully) build some brand advocates?
- Develop a plan of action and set goals. Assign members of your team to be responsible for the various components in the plan and regularly check it.
- Keep it fresh. Complete regular updates to keep your page current and relevant. Post ‘breaking news’; your fans will love to be the first to know. Make sure all your company details are up to date, particularly your web address and location.
- Get Fans. Encourage people to become fans of your Facebook page. Add a ‘Follow Us’ link to your website promotional materials, online directories, press releases, other partner pages, consider holding a competition and so on.
- Additional tabs. Add additional tabs and applications to your page to create a ‘Wel- come’ landing page, products and services page, photos page, events page, polls, discussion board, reviews or a special offer for Facebook fans. Make sure to encour- age clients who are real brand advocates to write a review on your page.
- Measure and review. For continued improvement, review your Facebook Insights and tracking reports regularly. Make changes to your plan accordingly.
The biggest tip I would give about Facebook is make sure it is relevant, engaging and up to date. Give people a reason to become a fan and keep coming back.
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