“I love helping business owners who are overwhelmed or confused by systems choices to find the best customer relationship systems for their needs”
Frieda Maher is the founder of SalesPod and works with the leaders of small and medium businesses to find and implement the right customer facing technology, like CRM systems. She does this through her consulting services and her CRM Game Plan course. Frieda has tailored the tools and processes to help SMEs get technology working for their business, not against it, without having to be IT experts.
Frieda loves helping people find and make the best use of technology that helps them to grow their business and waste less time. She says so many businesses have a collection of systems that are holding them back! After 20 years of working with global businesses with sales teams of hundreds or thousands of people, Frieda realised that many of the techniques and processes to improve their results were also relevant to smaller organisations. Excited by this revelation, she founded SalesPod.
Frieda’s “Your CRM Game Plan” is perfect for self-learners, and is a structured, easy to follow course that helps business owners get clear on what they need from a CRM, so they can be fully informed when choosing the best software that suits their requirements. Frieda also provides a free e-book on her website called “The 5 most common CRM mistakes”. You can download a copy from her website.
Running her own business has provided Frieda with the perfect blend of impact and flexibility, two aspects she values greatly. Reflecting on her entrepreneurial journey, she shares three invaluable pieces of advice she wishes she had received when she started:
- If something doesn’t sell, the problem is more likely the marketing than the product (even though it might be the product!)
- The good things outweigh the bad. It’s worth persisting.
- Enjoy the process, including the people around you.
For those contemplating starting their own business, Frieda offers essential advice: a good product does not sell itself; one must invest effort into sales and marketing. She highlights the pivotal role of sales and marketing in driving business success.
As a member of the HerBusiness Network, Frieda finds solace in a supportive community where she can share the highs and lows of her entrepreneurial journey. The Network offers valuable advice, contacts, and a sense of camaraderie that helps her navigate the challenges of running a business.
Learn more about Frieda Maher and SalesPod.