“Fueled by practical insights and a drive for progress and making a positive impact on people’s lives, I embarked on redefining the support approach.”
Danielle Bennett is the founder of All About Caring, established in 2001. With experience on NFP boards, 8 years as an industry association president, and advising government at state and federal levels, Danielle is driven to make a positive impact for the people she serves.
In the early stages of her career at a palliative care day centre, a notable concern emerged: dissatisfaction among recipients of home care services. Danielle’s concurrent work as a support worker while pursuing a degree in Applied Science and Health prompted her proactive response. Fueled by practical insights and a drive for progress and making a positive impact on people’s lives, she embarked on redefining the support approach.
Danielle’s combination of hands-on experience and theoretical knowledge led to a new support model that was truly person centred long before it was legislated. Her goal was to blend established practices with modern insights, resulting in an elevated standard of care that exceeded expectations.
Her endeavour marked a transformative shift – discontent was replaced with appreciation and satisfaction from the clients she served.
All About Caring provides people with a physical or cognitive disability solution-based quality complex support so they can continue to live in the community they choose and live to their potential.
Robert Kiyosaki was the first entrepreneur Danielle became aware of, and at the age of 22, he taught her the difference between working for money and having money work for you.
Danielle says that what she enjoys most about running her own business is the freedom to nurture fresh ideas and create positive impacts within the All About Caring community. It’s a canvas where innovation and empathy combine, painting a brighter future for those in need.
What three pieces of advice do you wish you’d been given when you started your business?
- How to set up a company structure for growth and exit
- Don’t try to do everything – Invest in smart people
- The importance of sound systems and monitoring and reporting frameworks
What advice would YOU give someone thinking about starting a business?
- Make sure it’s your passion and that you’re prepared to embrace the ups and downs of being in business
- Being driven by making money alone doesn’t produce the result or provide the support you need when things don’t go to plan
- Be prepared to pivot and change as quickly as your business needs you to
- Have a strong network of people you trust around you
What skills and knowledge areas would you recommend those starting out in business get acquainted with quickly?
- Financial Literacy
- Developing how to create and refine business systems that are relevant to your business size and structure to support the day-to-day operations
- People skills – navigating those challenging conversations when expectations aren’t met.
Looking ahead, Danielle says her ideal business is one that seamlessly delivers exceptional services with minimal day-to-day intervention from her.
Danielle says that being part of the HerBusiness Network gives her access to women with different skills that she can connect with, and fresh and innovative ideas.
Learn more about Danielle and All About Caring.