“I have the freedom to bring a bigger vision to life to build a community that’s values-led and purpose-driven.”
Danielle Bennett of All About Caring started her journey at 18 as a support worker, studying at university and working with people with complex disabilities. Three pivotal experiences early on shaped everything that followed.
A short placement in a nursing home left Danielle shaken by the conditions residents were enduring. Then came the heartbreak of watching her grandmother suffer preventable harm in aged care. Later, working in palliative care, Danielle listened to people tell her again and again that their home care wasn’t meeting their needs.
These moments built a fire in Danielle. She knew care could be done differently with dignity, empathy, choice and quality at its core. That’s why Danielle started this business: to create a better way.
What began in a modest two-bedroom apartment has grown into a service supporting people to live independently and with purpose on their terms, in their homes across the east coast of Australia. But that original commitment hasn’t changed one bit.
Danielle says “Watching people around me grow, thrive, and reach new milestones that’s the real reward. I love being part of that journey. It also gives me the freedom to bring a bigger vision to life to build a community that’s values-led and purpose-driven.”
Danielle provides two types of service at All About Caring.
For Clients – She provides disability support for people with a complex physical or cognitive disability living on the East Coast of Australia through highly skilled trusted and competent Support Workers.
For Support Coordinators – Danielle and her team work alongside support coordinators who support people with a complex physical or cognitive disability within a person-centred framework to provide disability support living on the East Coast of Australia through highly skilled trusted and competent Support.
“HerBusiness has helped me move faster and make more confident decisions, knowing I have a community of experienced business owners to learn from.”
Being a member of the HerBusiness Network removes the isolation that often comes with being a business owner. It gives Danielle a space to connect with like-minded women who understand the highs and lows of running a business and who are generous with their knowledge, support, and encouragement.
For Danielle “It’s helped me move faster and make more confident decisions, knowing I have a community of experienced business owners to learn from.”
Who’s your favourite entrepreneur and why?
I don’t have one single favourite — I learn from many across different industries. I believe growth comes from being curious, open, and constantly learning from diverse perspectives. Every business leader has something to teach if you’re willing to listen.
Why did you start your business and what gave you the idea?
My journey started at 18 as a support worker, studying at university and working with people with complex disabilities. Three pivotal experiences early on shaped everything that followed.
A short placement in a nursing home left me shaken by the conditions residents were enduring. Then came the heartbreak of watching my grandmother suffer preventable harm in aged care. Later, working in palliative care, I listened to people tell me again and again that their home care wasn’t meeting their needs.
These moments built a fire in me. I knew care could be done differently with dignity, empathy, choice and quality at its core. That’s why I started this business: to create a better way.
What began in a modest two-bedroom apartment has grown into a service supporting people to live independently and with purpose on their terms, in their homes across the east coast of Australia. But that original commitment, it hasn’t changed one bit.
What do you enjoy most about running your own business?
Watching people around me grow, thrive, and reach new milestones that’s the real reward. I love being part of that journey. It also gives me the freedom to bring a bigger vision to life to build a community that’s values-led and purpose-driven.
What three pieces of advice do you wish you’d been given when you started?
- Get a mentor early, someone who’s already achieved the kind of success you’re aiming for.
- Learn the foundations not just your industry, but how to run a business.
- Know your numbers because every decision is easier when you understand your financials.
What advice would YOU give someone thinking about starting a business?
Surround yourself with people who believe in you and have walked the path ahead of you. Trust, values, and shared ambition matter. Build your support network early, and make sure it’s filled with people who want to see you win.
What skills and knowledge areas would you recommend those starting out in business get acquainted with quickly?
- Learn about yourself first – how you lead, what drives you, and where you need support. Then learn how to build the team that brings your vision to life.
- Understand your numbers – it’s not about math, it’s about making smart decisions.
- Put systems and structures in place early – they’re the foundation for sustainable growth.
What does your IDEAL business look like? Even if you’re not there yet, what would it look like if your business was ideal?
My ideal business is one where people, clients and our team are thriving, not just functioning.
It’s a business where our clients are at the center of everything we do:
- They’re living the lives they choose, in homes that feel like home, supported by a team who knows them, respects them, and champions their goals.
- It’s a place where the team is connected, aligned to our values, and growing in confidence and capability.
- Where the systems and structure behind the scenes are strong enough to support innovation and does not get in the way of it.
- We’re known for the outcomes we achieve for people, the relationships we build, and the culture we protect.
- That’s the business I’m striving to build every day
What problem does being a Member of the HerBusiness Network solve for you and your business? And, how?
Being a member of the HerBusiness Network solves the isolation that often comes with being a business owner. It gives me a space to connect with like-minded women who understand the highs and lows of running a business and who are generous with their knowledge, support, and encouragement.
It’s helped me move faster and make more confident decisions, knowing I have a community of experienced business owners to learn from.
Learn more about Danielle and All About Caring.
