This week 1,000 business owners joined the Facebook for Business webinar presented by Citrix GoTo Webinar as part of their Lunch and Learn series. Nett Magazine editor Josh Mehlman moderated and HerBusiness was featured as the case study while Brian Giesen of Ogilvy presented compelling evidence and raised critical strategic questions that anyone serious about using Facebook for business ought to consider. With over 300 million users world wide (and over 8 million of those in Australia) it seems that if you’re not on Facebook then you ought to be. In today’s instalment of 30 Days of Social Media I invite you to watch the webinar (or review it if you were online with us this week during the live session) and also to take a look at a new resource to enhance your Facebook Page.
Facebook for Business – Your Free Access to the Webinar
- Here is a link to the Facebook for Business webinar. It’s free, it’s an hour long and I know you’ll get great value from it.
- Here also is a link to the slides should you also need to reference them.
(Note to Mac Users: If you’re using Mac viewing the webinar can be a little tricky. I know, I know! See notes at bottom of this post for viewing tips.) Bonus Resource – From The Digital Marketer This week I listened to this great podcast from The Digital Marketer. Titled ‘How to enhance your Facebook Page’, the information provided really complements what’s covered in the webinar. TODAY’S TASK Find a couple of hours over the weekend to work on your Facebook page. A couple of key things to do:
- Get your vanity URL (A vanity URL is a domain name, created to point to something to which it is related and indicated in the name of the URL)
- Build the basic elements of your page
- Add promotion of your page to your website, email footer, newsletter or blog or Twitter!
Additional Resources: Citrix Online The Digital Marketer Nett Magazine *Note, Mac users may have trouble seeing this webinar. Citrix is trying to fix this issue but for now there is no solution. It is recommended that Mac users download the VLC Media Player, which is a free download, (www.download.com) to play the webinar without issue.
