Online forums can be a great way for a business to establish thought leadership in their area of expertise. You can use forums in two different ways to support your marketing and thought leadership strategy. Gemma Manning provides advice on how to establish yourself as thought leader using a variety of online forums. In particular, she discusses the two key methods that she believes are vital; being to actively participate in a few forums that are relevant to your business, or to leverage a forum in your marketing strategy by creating your own.
“Your online forum must champion a cause and have a dedicated purpose.”
In the 21 Easy Ways to Market Your Business Online eBook, Gemma Manning discusses how to go about each of these marketing strategies to ensure that the forums aren’t just another advertising tool for your business, but a platform for establishing brand credibility. For each type of forum, there are different ways that it will work for and benefit your business.
Read more about how to establish your thought leadership via online forums.
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