by Suzi Dafnis The socialnomics blog site has been updated to allow us to ‘pay it forward’ and to use social media for social good. Incorporating the tag ‘world of mouth for social good’ the site gives you the opportunity to read the stories (from numerous contributors) of social being used to make a difference. In this interview Erik Qualman (author of bestseller Socialnomics) talks about: • the move towards humanising social media, bringing some of the core client communications in-house (rather than outsourcing) • why progressive companies are are looking at how to enable the entire company (not just media and PR departments) to be socially engaged • and the humanisation of social media Erik Qualman is the author of Socialnomics: How social media transforms the way we live and do business. He is a frequently requested International speaker and a Professor of Digital Marketing at the Hult International School of Business. Enjoy this interview with Erik Qualman. Additional Resources Watch our herBusiness interview with Erik about The Power of Social Media. Read more about Erik’s book Socialnomics:
 | Socialnomics: How Social Media Transforms the Way We Live and Do Business |
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