Right now I’m reading Marketing Lessons From the Grateful Dead, a new book by David Meerman Scott (author of bestseller “The New Rules of Marketing and PR”) and Brian Halligan (founder of Hubspot). I’ve learned that:
- I should watch but don’t follow my competitors
- Create a unique business model
- Rethink my marketing department
- Experiment at least 20% of the time
My marketing DOES need a shakeup. NOT because I’m doing anything wrong, but because an innovative approach is what’s needed. And, the book has already given me tips on how to go about shaking things up. David and Brian have taken the lessons learned from legendary band The Grateful Dead and made these lessons sing with examples from today’s innovative businesses. The authors are my guests on BOOKED for Lunch, free webinars with the world’s leading business book authors and thinkers. All the details are here and you can register for free. The session includes a LIVE Q&A where you can ask the authors how YOU can outmarket your competition. I hope you’ll join me. Call 1300 720 120 to register or register online here. BOOKED for Lunch are free webinars brought to you by the Australian Businesswomen’s Network and GoToWebinar – Webinars Made Easy.
