The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.
Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead’s approach that you can apply to your business. Find out how to make your fans equal partners in your journey, “lose control” to win, create passionate loyalty and experience the kind of marketing gains that will not fade away!
Watch this webinar to learn:
- How to create a unique business model
- Ways to build a diverse team
- The best way to experiment
- The importance of embracing technology
- Why our community defines who we are and how to use them to our benefit
- How to effectively build a following
- Why becoming iconic is a choice
- How to partner with your customers
- Freeing your content – giving more
Premium Members watch for free. Learn more about the benefits of Premium Membership.
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Event Details
- Marketing Lessons from the Grateful Dead
- Price: $59 (Login for Premium Member Discount)
- Speakers: David Meerman Scott and Brian Halligan
- Venue: On-Demand
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