David Meerman Scott (coauthor of numerous marketing bestsellers including “New Rules for Marketing & PR“) was at South By South West Interactive giving a talk about his book, Marketing Lessons from the Grateful Dead. In this brief clip he shares his message and a message from his coauthor, Brian Halligan (Hubspot) about the power of doing what you love.
FREE WEBINAR WITH DAVID MEERMAN SCOTT AND BRIAN HALLIGAN David and Brian were our guests in 2010 on the BOOKED for Lunch webinar series. You can watch the one-hour webinar NOW free at our website. ABOUT “MARKETING LESSONS FROM THE GRATEFUL DEAD” What can internet marketers learn from cultural icon and American jam band, the Grateful Dead? The Grateful Dead is a great case study in contrarian marketing. Their marketing innovations spurred from doing the opposite of what other bands (and record labels) were doing at that time. Starting in the internet-free 1960s, the Grateful Dead pioneered social media and inbound marketing concepts that businesses of all industries still use today. Ahead of their time, they believed in “freemium” content and created a huge network of people who recorded and traded tapes. They focused on cultivating a dedicated and vocal community that drove millions of fans to the band’s live shows for over thirty years, generating hundreds of millions of dollars in revenue. Today’s companies using social media can still learn from their success. ORDER YOUR COPY OF “MARKETING LESSONS FROM THE GRATEFUL DEAD” Order your copy of Marketing Lesson from the Grateful Dead from Booktopia and save. REFERENCES: BOOKED for Lunch are free webinars with the world’s leading business book authors and thinkers, presented by the Australian Businesswomen’s Network and Citrix GoToWebinar.
