An online marketing campaign can create a sustainable pipeline of leads and sales for your business.
It is a simple, ‘fast-to-build’ and cost-effective marketing tool. With more traffic to your website, visitors will get to know your brand better and your Google ranking will be enhanced. More prospects can be added to your mailing list through a special offer and online form.
Step 1: Create a campaign webpage
Focus on one product range or a newsworthy topic. Write around 250-300 words of compelling content and include one keyword. Develop a visually appealing webpage with large photos, embed a relevant YouTube video and include links to other sources of information to engage and add value to readers. The webpage should include a special offer to encourage them to buy, contact you by phone or complete an online form.
Step 2: Promote the campaign online
Create an AdWords campaign and link it to the campaign page. AdWords can progressively raise awareness of your brand and can be turned on and off (as required). Send an email to your database promoting the campaign and driving traffic to the campaign page. Promote the campaign using a banner tile on your website and through other online mediums, including social media.
Step 3: Integrate with offline marketing
Convert the content of the campaign page into a hard copy sales flyer for use in regular networking, including special offers and the campaign webpage URL in print advertisements and editorials. To increase your actual conversion rates, embed simple sales tools into your everyday business, e.g., an auto-response email and phone scripts to respond to leads. Ongoing measurement of the marketing campaign through Google Analytics will give you insights to improve and optimise all of your marketing activities.
To get started, focus on the first products that clients purchase from you.
Bio Steam Case study
In late 2010, Bio Steam wanted to get to market faster with a campaign to take advantage of a bedbug infestation. Sustainable Marketing delivered an online marketing campaign, including a Google AdWords campaign linked to a targeted campaign page and an email to their database.
Bio Steam got to market faster and generated sales for their products and hire services. The campaign has also helped Bio Steam own the keyword “bedbug” online.
