On Day 4 of South by South West, Cat Matson (Alito) and Suzi Dafnis (Australian Businesswomen’s Network) talked about the journey so far at this year’s conference, including:
- Can companies outsource their social media?
- When does it work and when should you avoid it?
- Is social media for PR or for something deeper
This interview was held at the 2011 South by South West Interactive festival in Austin Texas. Over 19,000 people attended to hear about the latest developments in new media and technology. The event attracts people from all over the world and features inspiring speakers. This year’s speakers included Gary Vaynerchuk (Wine Library TV), the founders of TOMS shoes and FourSquare and authors of a number of the best selling business books.