How can you manage your social media coverage in just two hours? A new episode of the Social Media for Small Business podcast looks at a range of strategies to make time spent on social media more productive. Kirsten Trethowan of Chit Chat Media weighs in on the discussion. Kirsten helps businesses get started on social media by managing their communities and developing strategies for social media. She says that businesses often make the mistake of assigning digital strategists the role of community management – a whole other skill set!
Managing your social media platforms can be time-consuming, so how can you do it in just two hours? First and foremost, it is important to separate business and recreational activities on social media. Kirsten says it is all about discipline and planning, which will help users avoid those pesky distractions.
Kirsten encourages users to divide the two hours into blocks dedicated to specific tasks. The first hour should be spent researching and curating content, while the other hour should be allocated to posting and interacting with your audience. This clearly defined formula will ensure that you are making the most of your time on social media. One of the greatest advantages of social media today is the ability to plan posts ahead of time. But Kirsten believes that scheduling alone is not enough – it is equally important to adapt to changing conditions, especially if something more relevant surfaces. The simple act of acknowledging all communication from your audience is also crucial to building momentum and fostering strong relationships. With the rise in popularity of TV on social media, Kirsten predicts that social TV will become a major trend in 2013. According to her, our growing reliance on tablets will also see more sites tailored to mobile devices. Listen to the episode here. Check out more episodes of Social Media for Small Business.
This post was authored by Cindy Ngo. Cindy is currently completing a journalism internship at HerBusiness. She studies Media and Communications at the University of Sydney, and plans to pursue a career in journalism.
