How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?
According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers and changes hearts and minds. Join us on 30 June when Guy Kawasaki, author of Enchantment, is our guest for BOOKED for Lunch – Free webinars with the world’s leading business book authors and thinkers.
BOOKED for Lunch Details:
Enchantment – National Webinar
| Date: Times: | Thursday, 30 June 2011 12.00pm to 1.00pm AEST (Check your timezone.) | |
| Venue: | Webinar, from the comfort of your home or office. |
| Price: | Free |
| Note: You will need internet access to participate in this GoToWebinar. Call costs may apply if you do not use VoIP (Voice over Internet Protocol).Learn more about GoToWebinar. |
About the Author
| Guy Kawasaki Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple.Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream and The Macintosh Way. Kawasaki has a BA from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College. Read more about Guy Kawasaki. |
About the Book
| Enchantment: The Art of Changing Hearts, Minds and Actions: 1) To charm, delight, enrapture. Enchantment is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics. The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness and a great cause. The next topics are launching, overcoming resistance, making enchantment endure and using technology. There are even special chapters dedicated to enchanting your employees and your boss. Finally, because there are times you may want to resist enchantment, there’s even a chapter about how to do this too. If you want to change the world — or even part of the world, this book is for you.  Order your copy of Enchantment from Booktopia today and save.
Here’s what the experts are already saying about Enchantment:  | “Guy’s book captures the importance — and the art — of believing in an idea that delivers something entirely unique to the customer. The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential.”— Sir Richard Branson, Founder of the Virgin Group |
| “Read this book to create a company as enchanting as Apple.”— Steve Wozniak, co-founder of Apple |  |
 | “You feel it when you drive a BMW, touch an Apple iPad, walk into a Sephora store, or buy shoes from Zappos. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands.”— Robert Scoble, Rackspace Videoblogger |
| “Kawasaki provides insights so valuable we all wish we’d had them first.”— Robert B. Cialdini, author of Influence: Science and Practice |  |
 | “Guy teaches you how to pull gems from people’s hearts and minds and how to become an effective practitioner of life’s crucial domains. Clearly, I taught him well.”— Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University |
| “Guy has written the small-business manifesto. There is nothing more important for entrepreneurs than to enchant their customers, and Guy explains exactly how to do this.”— Jane Applegate, small-business management expert and author of 201 Great Ideas for Your Small Business |  |
 | “The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People.”— Michael Gartenberg, Research Director, Gartner |
Photographs and testimonials courtesy guykawasaki.com. |
| About the BOOKED for Lunch Webinar SeriesThe BOOKED for Lunch webinar series are free lunch-time webinars that feature bestselling business authors and thinkers. Presented by the Australian Businesswomen’s Network and GoToWebinar these events are open to men and women who seek to expand their business education and to be inspired by thought leaders who will present new trends, big ideas and pose thoughtful questions. To participate all you need is access to the internet. So, book yourself in for the next Booked for Lunch series and get ready for some powerful food for thought. Read more about the BOOKED for Lunch webinar series. |
IMPORTANT – LIMITED SPACES ON THE DAY Your registration today indicates your intention to attend. This event is a free event. We therefore expect a percentage of those that register to not attend on the day. With this in mind, the ABN/Citrix GotoMeeting will oversell the event. We recommend you login early on the day (lines will open approximately 15 minutes before the webinar commences) for the best chance of securing your place. In the event that you arrive at a time when the capacity has been reached you will not be able to attend the live session. You will however be sent a link to the recording of the webinar.
