After attending a sales presentation on copywriting, Belinda Weaver became inspired to start her own copywriting business. After six months of balancing a career while establishing her own business, she was able to leave her job. Rather than simply quitting, her previous employers became her first client.
Having built her business, Copywrite Matters, from the ground up, Belinda is an expert in copywriting along with coaching others on how to grow their freelance business.
Her ideal business involves reaching the point where her products and services are more established. She is seeking to reach a point where there is a clear plan for the year ahead.
Belinda’s favourite part about running her business:
“I love the coaching element. I also love hearing somebody have an a-ha moment during a call, it gives me a sense of validation. In terms of being in business, I really like not dealing with office politics. Running my own business requires me to be empowered to make things happen and this part is rewarding.”
3 Pieces of Advice Belinda Wishes She Had When She Started:
- Document processes – create templates and incorporate automation for things you do regularly.
- Don’t stop marketing – constant marketing makes room for more stability.
- Make time to be creative – brainstorming enables you to come up with ideas to better your business.
Belinda’s Advice to Other Business Owners:
- Be specific – make sure your headlines, titles, etc., are specific to the industry you’re in
- Develop a well-crafted offer – this is what gives something value. On the flip side, consider what would potentially stop a customer from grabbing the offer.
- Answer your client’s questions before they ask them – consider the questions or concerns a client might have when deciding if they are going to purchase your product or service
Belinda’s ideal client is a copywriter – either somebody is experienced or aspires to become better at copywriting.
Belinda’s has two favourite entrepreneurs – Stu McClaren and HerBusiness’ Suzi Dafnis. She admires Stu for being authentic and transparent about who he is, while also encouraging the anti-hustle that you do not need to work 24/7 to be successful.
She looks up to Suzi for genuinely caring for her members and always finding new ways to help, along with having an amazing work ethic.
Belinda’s thoughts on being a HerBusiness Network Member:
“I find it useful to be in a community of women who all share the desire to succeed. I want to be around successful people with a positive mindset, as it helps me maintain my own positive mindset.”
This post was authored by Allison Mullin. Allison is completing a journalism internship with Her Business. She studies editing, writing, and media at Florida State University in the United States.